Norton Motorcycles Announces Leadership Restructuring To Support Global Expansion

Norton Motorcycles, the UK-based motorcycle manufacturer owned by India’s TVS Motor Company, has announced changes in its executive leadership to support its ongoing growth and market expansion. Dr. Robert Hentschel will step down as Chief Executive Officer and take on a non-executive director role, effective immediately.

Appointed CEO in 2021, Hentschel played a central role in revitalizing the company, which included building a strong foundation in collaboration with TVS. This partnership has helped Norton advance its development and achieve stable operations.

Norton Motorcycles has appointed two new executive roles. Nevijo Mance, has joined as Executive Director, he has been given the responsibility of product design, engineering, manufacturing and supply chain management. Additionally, he will be focusing more on maintaining manufacturing standards and delivering quality motorcycles.

Meanwhile, Richard Arnold, has been appointed as Executive Director in June, who will be seeing oversee marketing, sales, customer relations and after sales service. His responsibilities also include expanding Norton’s market presence and managing its brand image globally.

Norton Motorcycles was founded in 1898, In April 2020, Norton Motorcycles was acquired by TVS Motor Company, currently selling its products globally in over 80 countries. Under the ownership of TVS, Norton is based out of a new manufacturing facility in the West Midlands, England, building hand-crafted motorcycles.