Tata Sierra Bags Over 70,000 Bookings in a Day, Deliveries to Begin From January 15

Indian automaker Tata Motors has today announced that its newest offering in the country, the Sierra SUV has received an overwhelming response from the audience. Sharing this update the company revealed that Sierra has bagged over 70,000 bookings on the first day.

The company kicked open the bookings of the Sierra yesterday on December 16th 2025. This marks a remarkable feat for the automaker as the competition in the Indian SUV market intensifies, this in turn will give a significant bump in the company's monthly domestic sales figures.

The information shared by the company also outlines that in addition to 70,000 bookings, 1.35 lakh customers have submitted their select configuration in the process to submit their bookings.

Tata Motors had reintroduced the legendary Sierra in the Indian market on November 22nd 2025. The revival of this SUV invoked nostalgia in the masses and it garnered a lot of traction online as well.

The new Sierra sports a 5-door design in comparison to the 3-door layout of the OG Sierra. It was launched in India with a starting ex-showroom price tag of Rs 11.49 lakh. Tata Motors introduced the new Sierra with three engine options - a naturally aspirated petrol engine, a turbocharged petrol engine and a turbocharged diesel engine.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra. True to its legacy of redefining norms, the Sierra has pioneered a new category: the Premium Mid-SUV. Harnessing a deep understanding of evolving consumer aspirations, it reimagines what a mid-size SUV can be. By enriching every dimension—space, comfort, luxury, safety, and everyday usability, the Sierra elevates the segment to an entirely new benchmark. The Sierra is more than a vehicle—it stands as a symbol of progress, individuality, and aspiration.”