MG Looking To Entice Indian Customers With The Launch Of New Special Edition SUVs Ahead Of The Festive Season

MG Motor has launched three special edition SUVs in India ahead of the festive season. Priced between Rs 13.44 lakh and Rs 22.28 lakh, the Hector Snowstorm, Hector Plus Snowstorm, and 2024 Astor Blackstorm feature unique exterior and interior designs, including two-tone exteriors, dark chrome styling elements, and all-black interiors with distinctive accents. The special editions aim to offer innovative and exciting products catering to customer preferences and signify the company's commitment to delivering refined driving experiences.

Photo : TIMES DRIVE

MG Looking To Entice Indian Customers With The Launch Of New Special Edition SUVs Ahead Of The Festive Season

Leading up to the festive season India, British legacy automaker MG Motor has today launched three special edition SUVs in India. The festive season in India is considered as an auspicious period for buying new vehicles. Automakers try to take full advantage of this leverage by introducing new products and by rolling out best offers, deals and discounts. As we are on the cusp of the festive season this year, MG Motor has launched the Hector Snowstorm, Hector Plus Snowstorm and 2024 Astor Blackstorm Limited Edition SUVs in India.
MG Motor has introduced these three SUVs under the ‘Storm Edition’ umbrella under which the company had previously launched Blackstorm and Snowstorm special edition SUVs. The Hector Snowstorm edition range starts from Rs 21.52 lakh, the Hector Plus Snowstorm edition range now starts from Rs 22.28 lakh and the 2024 Astor Blackstorm edition range starts from Rs 13.44 lakh (all prices are ex-showroom).
The Hector and Hector Plus Snowstorm SUVs sport a two tone exterior with white body and contrasting black roof. On the outside the company has also used dark chrome styling elements for the company and model emblems along with Argyle inspired Diamond Mesh front grille and grille surrounds. It also gets dark chrome styling elements in the front and rear bumpers, tailgate, door handles and side mouldings. Other styling elements include - Piano black roof rails, smoked tail lamps, R18 all black alloy wheels and red brake callipers. Customers can also get Snowstorm edition emblems fitted on these vehicles at the dealerships at no extra cost.
On the inside the Hector and Hector Plus Snowstorm edition SUVs sport an all-black interior with gunmetal accents. They get gunmetal styling elements on the centre console, steering wheel, AC vents, gear knob and more. Both these SUVs sport a 14-inch touchscreen infotainment system and panoramic sunroof.
The third SUV launched today is the 2024 Astor Blackstorm edition SUV which features all black exteriors. On the inside it sports Tuxedo black upholstery with red stitching and Sangria red styling elements. The front headrests also get Blackstorm embroidered in red. Other interior styling elements include Sangria red AC vents, all black floor console and red stitching on the steering wheel. It also sports a JBL sound system.
Satinder Singh Bajwa, Chief Commercial Officer, JSW MG Motor India said, “We are excited to introduce Hector SNOWSTORM and Astor BLACKSTORM edition today. These special editions reflect our commitment to deliver on market insights and customers’ preferences by offering them exciting and innovative products with multiple choices. The SNOWSTORM edition signifies Hector’s five years of successful journey in India. While Astor BLACKSTORM showcases our dedication to crafting distinctive and refined driving experiences and choose from the range of India’s most advanced SUV in its class”.
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