2025 Lexus NX 350h Launched in India at Rs 68.02 Lakh, Gets New Colour Options and More

The NX includes several new enhancements including noise-insulation, AC filter, uphill assist control and two new exterior colours.

Noise-insulation felt materials have been added to the Lexus NX 350h to enhance rear cabin quietness, contributing to a serene in-cabin experience. Additionally, The AC air filter has been enhanced with special materials. The fabric on the clean-air side has been made thicker to filter tiny particles.

Moreover, the Lexus NX 350h is equipped with uphill assist control, integrated with Hybrid system which helps regulate vehicle’s acceleration and deceleration force based on the road surface inclination when driving uphill.

Lastly, the Japanese automaker has introduced two new exterior colour options have been introduced, Radiant Red for NX Exquisite, Luxury and F-Sport and White Nova for NX Exquisite, Luxury and Overtrail grade.

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Commenting on the enhancements, Hikaru Ikeuchi, President, Lexus India, said, “With the introduction of the new NX, we are delighted to elevate the luxury quotient and sophistication for the Indian market. This new NX is crafted to enhance every journey, blending unparalleled style, comfort, and innovation. We are excited to offer this exceptional experience to our esteemed guests, ensuring that their drive becomes a celebration of Lexus in India. The new NX will further strengthen our SUV portfolio, offering guests a refined and versatile choice within the Lexus luxury range.”

The company stated that Lexus SUVs continue to gain momentum in India, with the RX and LX models combined registering a 45% volume growth between January and July 2025 compared to the same period last year, contributing 31% to the brand’s overall sales during this period.