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Ather Rizta Crosses 2 Lakh Sales Milestone in India
Ather Energy's Rizta scooter has surpassed sales of 200,000 units since its April 2024 launch and reached 100,000 units sold by May 2025. The model's popularity has expanded beyond the southern regions into "Middle India," with notable market share growth in states like Madhya Pradesh and Punjab. Ather has also increased its retail network to 524 Experience Centres and achieved cumulative sales of 500,000 electric scooters. The Rizta, available in two variants, boasts advanced safety features and ample storage.
Keshav Rajput
Updated Dec 12, 2025, 08:12 AM IST
Ather Rizta Crosses 2 Lakh Sales Milestone in India
Ather Energy announced that its family scooter, the Rizta, has recorded sales of over two lakh units. The company had earlier reached the one-lakh mark in May 2025. Introduced in April 2024, the scooter has seen strong demand in multiple regions beyond Ather’s initial southern base.
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Expansion Into New Markets
Rizta has helped Ather widen its reach, especially in what the company calls “Middle India.” New colour options and the 3.7 kWh Rizta S variant have added to the model’s uptake. Ather’s market share in several states has nearly doubled between Q1 FY26 and Q3 FY26 (till November 2025):
- Madhya Pradesh and Chhattisgarh: 7% to 14%
- Punjab: 8% to 15%
- Uttar Pradesh: 4% to 10%
Growth in Retail and Overall Sales
Ather recently crossed cumulative retail sales of five lakh electric scooters, based on data from Vahan and Telangana Vehicle Online Sales. Since the launch of the Rizta, the company has expanded its network to 524 Experience Centres as of 30 September 2025.
Rizta Models and Key Features
The Rizta is sold in two versions: Rizta S and Rizta Z - with IDC ranges of 123 km and 159 km. The scooter offers 56 litres of total storage space, including a 34-litre under-seat compartment and an optional 22-litre frunk.
Safety and utility features include SkidControl, Fall Safe, Emergency Stop Signal, theft and tow alerts and “ping my scooter” through AtherStack Pro. At the 2025 Ather Community Day, the company confirmed that the Rizta Z will receive touchscreen functionality.
Ravneet Singh Phokela, CBO, Ather Energy, said “Rizta has been on a roll from the very beginning, expanding our addressable market and enabling us to expand distribution aggressively, especially in Middle and North India. Going forward, our focus remains on strengthening product accessibility through deeper distribution and building on this strong base.”
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