Hero VIDA Novus Range, Concept Ubex, Hunk 440 SX, XPulse 210 Dakar Edition Showcased at EICMA 2025

At EICMA 2025, Hero MotoCorp presented new electric models under its VIDA brand as part of its focus on sustainable mobility. The company introduced the VIDA Novus range, featuring three concepts: NEX 1, NEX 2 and NEX 3.

VIDA also announced the European launch of the VX2 urban scooter, which offers up to 125 km range, a top speed of 90 kmph and removable twin batteries.

Two electric motorcycle concepts were also unveiled - the VIDA Concept Ubex (a modular urban explorer) and VIDA Project VxZ, developed in collaboration with Zero Motorcycles in the U.S.

Hero’s electric brand also showcased the VIDA DIRT.E Series, aimed at off-road riding. The lineup includes the DIRT.E K3, an adjustable electric motorcycle for children aged 4–10 and the DIRT.E MX7 Racing Concept, an electric off-road model built with inputs from Hero MotoSports’ rally experience.

Hero MotoCorp also revealed two internal combustion motorcycles: the Hunk 440 SX and the XPulse 210 Dakar Edition. Both models comply with Euro 5+ emission compliant and have been developed for global markets.

The XPulse 210 Dakar Edition is powered by a 210cc liquid-cooled DOHC engine and adjustable suspension.

The Hunk 440 SX houses a 440cc oil-cooled engine, ride-by-wire technology, and traction control, designed for both urban and off-road use.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “At Hero MotoCorp, we envision the Future of Mobility at the powerful intersection of technology, sustainability, and human ambition. As the world’s largest manufacturer of motorcycles and scooters, we are committed to creating smarter, cleaner, and more connected mobility products, platforms and solutions. This year, as we proudly celebrate serving over 125 million customers across 52 countries, we continue to build on our legacy as a global mobility leader. Our showcase at EICMA 2025 brings our vision “Be the Future of Mobility” to life, demonstrating how we converge our legacy & scale, manufacturing & engineering excellence, and innovation & sustainability.”