Norton Motorcycles Unveils Global Expansion Plans

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Norton, supported by TVS Motor’s resources, plans to introduce six new motorcycle models over the next three years. The expansion will target key markets such as the USA, Germany, France, Italy and India. TVS Motor has committed £200 million to product development, facilities, R&D and engineering quality.

Sudarshan Venu, Managing Director, TVS Motor Company, said, “Our vision, commitment and investment into the Norton brand is entering an exciting phase. We look forward to sharing that with motorcyclists across the world.”

The leadership team, including Richard Arnold, former CEO of Manchester United and Dr. Robert Hentschel, CEO of Norton Motorcycles, positions Norton to capitalize on global growth opportunities. The company’s revitalized R&D efforts are showcased by the One of One V4SV, inspired by Steve Hislop’s ‘White Charger,’ which featured at the Goodwood Hillclimb.

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Dr Robert Hentschel, Executive Director & CEO, said, “The investment in research and development and leadership has us positioned to take six exciting products to countries across the world, with world class quality and scale, spelling another epoch of success in the Norton story. Our focus on design, drivability and details will maximise the exciting opportunity for Norton as well as for those new customers that choose one of our motorcycles.”

Richard Arnold emphasized the importance of Norton’s heritage and its role in the brand’s global development. He looks forward to expanding the availability of new models to local dealers in new territories, enhancing the Norton experience for bikers worldwide.

Richard Arnold, Executive Director, said, “Norton’s heritage is vast, and plays a key part in our development as a global brand. It’s important for us to prioritise our customers, both in the present and the future. Not only with new bikes but also with every touch point of the Norton experience. The products currently in testing and development are incredibly exciting. Bikers around the world will love to ride them and love to own them, I am looking forward to expanding their availability to local dealers in new territories and connecting with bikers to share the Norton journey.”