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Skoda India Announces Initiatives To Drive Brand And Product Strategy, Focuses On Customer-Centric Initiatives
Skoda India has unveiled a comprehensive strategy to boost its brand presence and product offerings in the market, emphasizing its importance as a growth area outside Europe. Ashish Gupta highlighted plans to align products with consumer needs, featuring a diverse SUV lineup and a focus on sedans like the upcoming Octavia. The company aims to expand its network to over 200 cities by 2025, increasing customer touchpoints significantly. Additionally, Skoda India is committed to enhancing the customer experience through programs like Skoda Supercare, ensuring quality service and ownership.
Saptak Bardhan
Updated Jun 12, 2025, 06:51 PM IST
Skoda India Announces Initiatives To Drive Brand And Product Strategy, Focus On Customer-Centric Initiatives
Skoda India on Thursday announced numerous initiatives in a broad framework which would include brand, product, network and customer-centric initiatives thereby driving momentum.
Speaking at the occasion, Ashish Gupta, Brand Director, Skoda Auto India, said, “India is the most important growth market for Skoda Auto outside Europe. We are focused on building a strong, future-ready brand with strength of purpose, clarity of vision, and agility of execution. Our product offensive strategy is in tune with evolving consumer needs and aspirations, fuelling our journey of progress. We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality, safety, and value.”
Skoda India Product Strategy
Skoda India’s product offensive strategy includes an ‘SUV for Everyone’ and enhancing its sedan heritage. With the Kylaq, Kushaq, and Kodiaq catering to every SUV aspiration and price point, Skoda Auto India will also build its sedan legacy driven by the Slavia and a soon-to-be-launched sedan which is expected to be the Skoda Octavia.
Skoda India Expansion
Additionally, Skoda India is intent on expanding to tier II and tier III markets with the brand targeting being present in over 200 cities by the end of 2025. The company has already grown from 120 customer touchpoints in 2021 to over 290 as of yet, with an aim for 350 touchpoints by the end of 2025.
Moreover, the Czech automaker’s Indian subsidiary aims to further strengthen business complementors like certified pre-owned business. While it caters to government agencies and other fleets, the brand will focus on actions at garnering further growth from these avenues, while enhancing corporate and rural channels.
Skoda India Reliability
Furthermore, Skoda India is focusing on the quality of the purchase and ownership experience with Skoda Supercare as standard across all its cars, the brand ensures customers pay for their routine service only at the end of their second year of ownership or after completing 30,000 km (whichever earlier). There are also warranty packages and other service offerings.
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