Ather Rizta, 450 Series to Get Price Hike of Up to Rs 3,000 From Jan 2026

Ather Energy has announced a price increase across its electric scooter range, effective from January 1, 2026. The company said prices will go up by as much as Rs 3,000, depending on the model. According to the company, the revision is linked to rising costs of raw materials, foreign exchange impact and higher prices of electronic components at a global level.

The revised prices will apply to all Ather scooter models sold from January 2026 onward. Customers purchasing scooters before the end of December 2025 will be billed at current prices.

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Ather stated that buyers purchasing scooters in December 2025 can still access benefits under its ongoing ‘Electric December’ programme. These benefits vary by city and include financing-related incentives and an extended battery warranty on select models.

Ather’s current lineup includes the 450 series and the Rizta electric scooter. The 450 series focuses on connected features and rider assistance technologies such as traction control, navigation support and dashboard-based communication tools.

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The Rizta, positioned as a family-oriented scooter, has crossed cumulative sales of 2 lakh units. It offers a total storage capacity of 56 litres, a wide seat and a flat floorboard. Safety-related features include skid control, emergency stop signal and theft alerts. At Ather Community Day 2025, the company also announced a touchscreen upgrade for the Rizta Z variant.

Ather Energy recently reported that sales of its family scooter, the Rizta, have crossed the two lakh unit mark. The model had previously reached one lakh sales in May 2025, around a year after its launch in April 2024. In addition, the company has crossed cumulative retail sales of five lakh electric scooters, based on data from the Vahan portal and Telangana Vehicle Online Sales.