Ather Rizta Crosses 2 Lakh Sales Milestone in India

Ather Energy's Rizta scooter has surpassed sales of 200,000 units since its April 2024 launch and reached 100,000 units sold by May 2025. The model's popularity has expanded beyond the southern regions into "Middle India," with notable market share growth in states like Madhya Pradesh and Punjab. Ather has also increased its retail network to 524 Experience Centres and achieved cumulative sales of 500,000 electric scooters. The Rizta, available in two variants, boasts advanced safety features and ample storage.

Ather Rizta Crosses 2 Lakh Sales Milestone in India

Ather Energy announced that its family scooter, the Rizta , has recorded sales of over two lakh units. The company had earlier reached the one-lakh mark in May 2025. Introduced in April 2024, the scooter has seen strong demand in multiple regions beyond Ather’s initial southern base.

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What are the key differences between the Rizta S and Rizta Z variants?

The Rizta S variant features a 2.9 kWh battery with an IDC range of 123 km, while the Rizta Z variant is equipped with a larger 3.7 kWh battery, offering an extended range of 159 km. Additionally, the Rizta Z includes more advanced features such as a 7-inch TFT display with touchscreen functionality, which enhances user interaction compared to the non-touch display in the Rizta S.

How has Ather Energy's expansion strategy impacted its market presence?

Ather Energy plans to expand its network to 700 Experience Centres by FY26, nearly doubling its current number. This strategy is crucial for enhancing accessibility to their products, particularly the Rizta, which has driven significant sales growth. The expansion focuses on increasing presence in Northern India, which has shown rising interest in electric scooters, thus allowing Ather to tap into a larger customer base.

What safety features does the Rizta scooter offer?

The Rizta scooter is equipped with several safety features, including SkidControl to maintain stability on low-traction surfaces, FallSafe to prevent accidents during falls, and an Emergency Stop Signal to alert others in case of sudden stops. Additionally, it has theft and tow alerts, along with a 'ping my scooter' function to help locate the vehicle.

What are the expected delivery timelines for the new Rizta S 3.7 kWh variant?

The new Rizta S 3.7 kWh variant is available for bookings and test rides at Ather's retail outlets, with deliveries expected to begin in July 2025. This variant, which offers a longer range of 159 km, aims to cater to the needs of commuters requiring higher mileage on a single charge.

What international markets has Ather Energy entered with the Rizta?

Ather Energy has recently launched the Rizta electric scooter in Sri Lanka, following its initial international entry into Nepal. This expansion reflects Ather's strategy to tap into overseas markets after achieving significant sales milestones in India, aiming to replicate its success in new regions while enhancing the EV ecosystem globally.

Expansion Into New Markets

Rizta has helped Ather widen its reach, especially in what the company calls “Middle India.” New colour options and the 3.7 kWh Rizta S variant have added to the model’s uptake. Ather’s market share in several states has nearly doubled between Q1 FY26 and Q3 FY26 (till November 2025):
  • Madhya Pradesh and Chhattisgarh: 7% to 14%
  • Punjab: 8% to 15%
  • Uttar Pradesh: 4% to 10%

Growth in Retail and Overall Sales

Ather recently crossed cumulative retail sales of five lakh electric scooters, based on data from Vahan and Telangana Vehicle Online Sales. Since the launch of the Rizta, the company has expanded its network to 524 Experience Centres as of 30 September 2025.

Rizta Models and Key Features

The Rizta is sold in two versions: Rizta S and Rizta Z - with IDC ranges of 123 km and 159 km. The scooter offers 56 litres of total storage space, including a 34-litre under-seat compartment and an optional 22-litre frunk.
Safety and utility features include SkidControl, Fall Safe, Emergency Stop Signal, theft and tow alerts and “ping my scooter” through AtherStack Pro. At the 2025 Ather Community Day, the company confirmed that the Rizta Z will receive touchscreen functionality.
Ravneet Singh Phokela, CBO, Ather Energy, said “Rizta has been on a roll from the very beginning, expanding our addressable market and enabling us to expand distribution aggressively, especially in Middle and North India. Going forward, our focus remains on strengthening product accessibility through deeper distribution and building on this strong base.”
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