Ather Rizta Crosses 2 Lakh Sales Milestone in India
Ather Energy's Rizta scooter has surpassed sales of 200,000 units since its April 2024 launch and reached 100,000 units sold by May 2025. The model's popularity has expanded beyond the southern regions into "Middle India," with notable market share growth in states like Madhya Pradesh and Punjab. Ather has also increased its retail network to 524 Experience Centres and achieved cumulative sales of 500,000 electric scooters. The Rizta, available in two variants, boasts advanced safety features and ample storage.
Ather Rizta Crosses 2 Lakh Sales Milestone in India
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The Rizta S variant features a 2.9 kWh battery with an IDC range of 123 km, while the Rizta Z variant is equipped with a larger 3.7 kWh battery, offering an extended range of 159 km. Additionally, the Rizta Z includes more advanced features such as a 7-inch TFT display with touchscreen functionality, which enhances user interaction compared to the non-touch display in the Rizta S.
Ather Energy plans to expand its network to 700 Experience Centres by FY26, nearly doubling its current number. This strategy is crucial for enhancing accessibility to their products, particularly the Rizta, which has driven significant sales growth. The expansion focuses on increasing presence in Northern India, which has shown rising interest in electric scooters, thus allowing Ather to tap into a larger customer base.
The Rizta scooter is equipped with several safety features, including SkidControl to maintain stability on low-traction surfaces, FallSafe to prevent accidents during falls, and an Emergency Stop Signal to alert others in case of sudden stops. Additionally, it has theft and tow alerts, along with a 'ping my scooter' function to help locate the vehicle.
The new Rizta S 3.7 kWh variant is available for bookings and test rides at Ather's retail outlets, with deliveries expected to begin in July 2025. This variant, which offers a longer range of 159 km, aims to cater to the needs of commuters requiring higher mileage on a single charge.
Ather Energy has recently launched the Rizta electric scooter in Sri Lanka, following its initial international entry into Nepal. This expansion reflects Ather's strategy to tap into overseas markets after achieving significant sales milestones in India, aiming to replicate its success in new regions while enhancing the EV ecosystem globally.
Expansion Into New Markets
- Madhya Pradesh and Chhattisgarh: 7% to 14%
- Punjab: 8% to 15%
- Uttar Pradesh: 4% to 10%
Growth in Retail and Overall Sales
Rizta Models and Key Features
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