New Delhi
Hyundai Seals Deal as Official Partner for 6 Major ICC Men's & Women's Tournaments in 26-27
Hyundai Motor has entered a global partnership with the International Cricket Council (ICC) for six major tournaments in 2026-2027, including the Men’s Cricket World Cup 2027. This collaboration grants Hyundai various commercial rights and visibility during ICC events, marking its return to cricket sponsorship after 2011-2015. The automaker aims to engage cricket fans through digital initiatives and on-ground activities, targeting its substantial audience in markets like India. Hyundai's commitment to sports is evident as they seek to enhance fan experiences at these events.
Atul Bandhu
Updated Dec 23, 2025, 05:45 PM IST
Hyundai Seals Deal as Official Partner for 6 Major ICC Men's & Women's Tournaments in 26-27
Photo : TIMES DRIVE
South Korean automaker Hyundai has today announced its global partnership with International Cricket Council (ICC) for six major men’s and women’s tournaments in 2026-2027.
People Also Search
How has Hyundai's localization strategy impacted its operations in India?
What are Hyundai's plans for expanding its product lineup in India by 2030?
What role does cricket play in Hyundai's marketing strategy?
How does Hyundai's export strategy align with its growth in India?
What investments is Hyundai planning to make in India by FY2030?
Under the agreement, Hyundai Motor will receive a range of commercial and visibility rights across the ICC’s international tournament calendar. This includes association with major events such as the Men’s Cricket World Cup 2027, along with participation in matchday activities like the official coin toss and branding within stadiums.
The partnership also marks Hyundai Motor’s return to ICC cricket after its earlier association with the council between 2011 and 2015. The company has positioned the renewed association as part of its broader effort to engage with large audiences through globally followed sports.
During ICC events, Hyundai Motor plans to engage spectators through on-ground and digital initiatives. These are expected to include fan interaction zones, vehicle displays and online engagement activities across host venues.
Cricket forms a key pillar of Hyundai Motor’s global sports outreach due to its reach across multiple regions. With a global viewership estimated at over two billion, the sport continues to play an important role in markets such as India, where cricket commands wide public attention.
The partnership was formally announced at an event held at the Narendra Modi Stadium. Officials from Hyundai Motor Company and the International Cricket Council were present at the ceremony.
Jay Shah, ICC Chairman, said, “Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations. We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events.”
Tarun Garg, Managing Director & CEO designate, Hyundai Motor India Limited, said, “This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations. We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximize this opportunity across the country.”
Also Read
Log in to post a comment.
End of Article
Trending
BMW F 450 RR Revealed: Gets 48hp Engine, Sporty Design and Advanced Safety Features
Maruti Suzuki Brezza Facelift Crosses 1 Lakh Bookings in India
BS7 Emission Norms Proposed for April 2029: What Can Change for Cars in India?
Maruti Suzuki Brezza Crosses 15 Lakh Sales Milestone in India
BSA Gold Star 650 Gets Two New British Heritage-Inspired Colour Options in India
Ferrari Luce EV to Debut in India on October 17 with 1,050PS Power and 530 km Range
Mahindra XUV 3XO CNG Launched in India: Top 5 Highlights
Popular
STAY UPDATED Get the latest news from Times Drive
