Norton Manx R, Manx, Atlas, Atlas GT Revealed at EICMA 2025

Norton Motorcycles, now managed by TVS, is re-entering the global market with the launch of four new models following a £200 million investment. The centerpiece is the Norton Manx superbike, powered by a 1,200 cc V4 engine, producing 203.18 bhp. The bike features advanced technology, including adjustable suspension and a TFT display with Bluetooth. Additionally, the Atlas adventure models utilize a 585cc parallel-twin engine, offering various wheel options and rider comfort features like heated grips and seats. Two more models are planned.

Saptak Bardhan

Updated Nov 4, 2025, 07:15 PM IST

The British legacy automaker, Norton Motorcycles, now under the stewardship of TVS, is making a return to the global market with the launch of four new models. In addition to that, TVS has made a £200 million investment over the last five years in Norton Motorcycles.

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What are some future plans for Norton Motorcycles beyond the current models launched at EICMA 2025?

Norton Motorcycles has plans to introduce six new motorcycle models over the next three years, focusing on expanding its global market presence in key regions like the USA, Germany, France, Italy, and India. This expansion is supported by a significant investment from TVS Motor Company, emphasizing product development and engineering quality.

How does the Norton V4CR compare to the Norton Manx in terms of design and performance?

The Norton V4CR is a minimalist café racer derived from the V4SV superbike, featuring a 1,200cc V4 engine that produces 185 bhp, slightly less than the Manx's 203 bhp. The V4CR emphasizes a sleek design with a lightweight aluminum frame, while the Manx focuses on superbike performance with advanced suspension and braking systems.

What role does TVS Motor Company play in Norton's recent developments and future growth?

TVS Motor Company has been pivotal in Norton's resurgence, providing £200 million in investments for product development, facilities, and engineering quality. The partnership has strengthened Norton's R&D efforts, allowing for innovative motorcycle designs and a robust strategy for global market expansion.

What new features are expected in the upcoming TVS motorcycles showcased at EICMA 2025?

TVS showcased several concepts at EICMA 2025, including the TVS eFX three O, an electric motorcycle with a futuristic design, and the TVS Tangent RR, a supersport bike featuring advanced aerodynamics. These models aim to enhance performance and appeal to a broader audience, demonstrating TVS's commitment to innovation.

What are the implications of the leadership restructuring at Norton Motorcycles?

The leadership restructuring at Norton, including the appointment of new executive directors, is designed to enhance product design, engineering, and market presence. This strategic move aims to strengthen Norton’s operations and brand image globally, ensuring a focus on quality and customer relations as the company expands.

Leading this charge is the fully-homologated, V4 engine-powered Norton Manx superbike. Alongside the Manx, Norton has introduced the middle-weight Atlas adventure motorcycles, which are powered by a 585cc parallel-twin engine. Furthermore, the company confirmed its future plans to unveil two more motorcycles, which are anticipated to be urban scramblers, also utilising parallel-twin engines.

Norton Manx

The Norton Manx establishes the resurgent brand in the superbike category with its newly developed, liquid-cooled 1,200 cc V4 engine. This powerhouse churning out 203.18 bhp at 11,500 rpm and 128 Nm of peak torque at 9,000 rpm. The engine is paired with a six-speed constant mesh transmission that includes a slipper clutch and an up/down quickshifter.

The bike is built around a new chassis featuring a single cast frame and a single-sided swingarm, which the brand emphasises is engineered for optimal performance in real-world road conditions, boasting a kerb weight of 204 kg and rides on 17-inch carbon fibre wheels fitted with Pirelli Diablo Supercorsa V4SP tires. A naked Manx variant is also available, offering a more aggressive steering geometry for sharper handling.

The suspension setup of the Manx features 43 mm Marzochhi USD forks and a rear monoshock, both of which offer electronic adjustment for compression and rebound damping. The rider can modify these suspension settings on the fly to adapt to various road conditions. Additionally, braking performance is handled by Brembo Hypure monobloc calipers gripping large 330 mm discs at the front and a 245 mm disc at the rear.

Notably, the Manx is equipped with an 8-inch TFT instrument cluster that features Bluetooth connectivity for media control. Additional features include keyless ignition, heated grips, daytime running lights, and live tracking capabilities.

Norton Atlas

The Atlas and Atlas GT join the Manx as Norton's middle-weight adventure touring offerings, both utilising a 585cc parallel-twin engine. While Norton is yet to disclose full technical specifications, they have confirmed that the bike will be available with a choice of either spoke wheels or cast wheels.

Standard features on the Atlas models include projector LED headlights, an 8-inch touchscreen TFT display, comprehensive rider aids, and cruise control. Demonstrating a focus on rider comfort, the feature list also includes keyless ignition, heated grips, and heated seats.

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Norton Manx R, Manx, Atlas, Atlas GT Revealed at EICMA 2025

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