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Vietnamese EV Company Green SM To Launch Ride Hailing Services in Bengaluru
Vingroup’s electric mobility arm, Green SM, is set to launch its all-electric ride-hailing service in Bengaluru by December, following the receipt of a state-issued aggregator licence.
Updated Nov 12, 2026, 03:40 PM IST
Bengaluru's app based cab market could soon have a new player, with Vietnamese electric mobility company Green SM preparing to launch its ride hailing services in the city. The company is expected to begin operations by late November or early December, marking its entry into the Indian market.
Key Highlights:
- Vietnamese company Green SM is preparing to launch its ride hailing services in Bengaluru by late November or early December.
- The company has received an aggregator licence from the Karnataka government.
- Green SM plans to operate an owned fleet of electric vehicles instead of relying on third party drivers.
- Its entry could increase competition for Ola, Uber and Rapido in Bengaluru's app based mobility market.
Green SM, the mobility arm of Vietnamese conglomerate Vingroup, has received the required aggregator licence from the Karnataka government. The company will compete with established platforms such as Ola, Uber and Rapido as it looks to expand its electric mobility business in India.
Green SM To Operate its Own Electric Vehicle Fleet
One of the key differences between Green SM and existing ride hailing platforms could be its operating model. Instead of depending primarily on third party vehicle owners and drivers, the company plans to operate an owned fleet of electric vehicles.
This approach could give Green SM greater control over vehicle maintenance, service quality and daily operations. It is also in line with Vingroup's broader electric mobility strategy.
Green and Smart Mobility (GSM) was established in March 2023 by Vingroup founder Pham Nhat Vuong. The company aims to encourage electric vehicle adoption and promote cleaner transportation through its mobility services.
Green SM's entry comes at a time when Bengaluru's ride hailing market is already competitive. Existing operators are dealing with challenges related to driver earnings, customer retention and fare structures.
Pricing is likely to play an important role in determining how quickly Green SM can attract customers. Its electric vehicle fleet could offer operational advantages, although the extent to which these savings translate into lower fares remains to be seen.
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