MG M9 EV First Drive Review: A New Contender in Luxury MPV segment
The MG M9 EV, recently introduced at the Bharat Mobility Expo, aims to compete in India's luxury MPV market against established models like the Toyota Vellfire and Kia EV9. It features a minimalist design with a spacious interior, including a high-tech 12.3-inch infotainment screen and luxurious materials. The vehicle offers a comfortable driving experience with three performance modes and advanced safety features, including Level 2 ADAS. Despite some minor issues with tech functionality, it provides ample comfort for long journeys and a competitive edge in the segment.
MG M9 EV First Drive Review: A New Contender in Luxury MPV segment
Can the
MG M9 EV carve a niche in the competitive luxury MPV segment in India? Unveiled at the Bharat Mobility Expo, this electric MPV promises a blend of comfort, technology, and space to challenge established rivals like the Toyota Vellfire and Kia EV9. We take it for a first drive to explore its design, features, and performance. Here's our initial take on what
MG 's latest offering brings to the table.
Q/A is AI-generated, newsroom-reviewed How does the MG M9's battery and range compare to its competitors in the luxury MPV segment?The MG M9 is equipped with a 90 kWh battery, providing a claimed range of up to 548 km on a full charge. In comparison, the Toyota Vellfire's hybrid variant offers a lower electric-only range, while the Kia EV9 boasts a similar range with a larger battery. This makes the MG M9 competitive in terms of electric range within the luxury MPV segment, appealing to buyers looking for longer travel capabilities.
What unique features does the MG M9 offer that enhance passenger comfort?The MG M9 stands out with its second-row captain seats that include touchscreen controls for seat position, ventilation, and massage functions. Each rear seat also features an individual entertainment screen, adding to the luxury experience. The three-zone climate control and ambient lighting further enhance the comfort for passengers, making it an ideal choice for those seeking a premium chauffeured experience.
What safety features are included in the MG M9, and how do they compare to other models in the segment?The MG M9 includes Level 2 Advanced Driver Assistance Systems (ADAS), seven airbags, electronic stability control, and a 360-degree camera, which are critical for enhancing passenger safety. Compared to its competitors like the Kia EV9 and Toyota Vellfire, which also offer advanced safety features, the M9's unique smoke detection system adds an innovative touch, setting it apart in the luxury MPV market.
What is the expected pricing strategy for the MG M9, and how does it position itself against competitors?The MG M9 is expected to be priced around Rs 65 lakh (ex-showroom), positioning it competitively against the Toyota Vellfire and Kia EV9. Given its extensive feature set and electric capabilities, if MG prices the M9 aggressively, it could attract buyers looking for a luxury MPV without the premium price tag typically associated with its rivals, potentially disrupting the market.
What technological innovations does the MG M9 incorporate, and how do they enhance user experience?The MG M9 features a dual-screen dashboard that integrates a 12.3-inch infotainment system with wireless smartphone integration, enhancing user connectivity. Additionally, the second-row ottoman seats come with integrated touchscreens for adjusting various settings, which modernizes the passenger experience. This level of technology is becoming a standard in the luxury MPV segment, aligning the M9 with current consumer expectations.
The MG
M9 EV adopts a minimalist yet imposing design language, setting it apart from flashier competitors like the Toyota Vellfire. At the front, a prominent MG logo takes centre stage, flanked by sleek LED headlamps and subtle chrome accents along the bumper, lending a clean and sophisticated look. The absence of an overdone grille keeps the aesthetic restrained, contrasting with the Vellfire’s chrome-heavy fascia. The M9’s proportions are generous, with a longer wheelbase than its rivals, ensuring ample interior space. Its side profile features 19-inch dual-tone alloy wheels in black and silver, complemented by chrome-finished window surrounds and side mirrors. The second-row doors are electrically operated, with manual override options, adding convenience, though we avoided testing them in the rain to prevent water ingress.
At the rear, connected LED tail lamps and a powered tailgate enhance the premium appeal. The boot space, with all rows up, accommodates a few backpacks or small trolley bags, but folding the second and third rows unlocks up to 1,700 litres of cargo room, as per MG’s claims. Exact figures for boot space with the third row down remain undisclosed.
Inside, the cabin exudes luxury with leather and suede upholstery, soft-touch materials, and meticulous stitching. The front row houses a 12.3-inch infotainment screen, offering access to a 360° camera, vehicle settings, and controls for the sunroof and tailgate. A smaller 7-inch digital instrument cluster feels slightly underwhelming compared to the central display, and the lack of physical buttons for certain controls can be cumbersome. The second row, designed for chauffeured comfort, offers captain seats with 16-way adjustability, massage functions, and a reclining feature for a near-bed-like experience. Additional conveniences include sun blinds, USB-C charging, a 220W plug, and an optional 15-inch rear entertainment screen for streaming or browsing.
The MG M9 EV delivers a composed driving experience, with three modes—Eco, Normal, and Sport. Sport mode offers sharper acceleration and better torque delivery, suitable for a vehicle of this size, though it doesn’t feel overtly dynamic. The power figures are adequate, ensuring smooth cruising on highways at speeds of 80-120 km/h, where the M9 maintains excellent balance. In city conditions, it navigates low-speed traffic with ease and feels planted and stable at high speeds on highways. The suspension effectively absorbs potholes and speed breakers, striking a good balance between comfort and control. All four wheels feature disc brakes, providing confident stopping power with a reassuring bite.
The M9 comes equipped with Level 2 ADAS, including features like driver drowsiness alerts and a unique smoke detection system that warns against in-cabin smoking. These add a layer of safety and novelty, though the wireless charging pad in the front row proved inconsistent, frequently disconnecting during our drive. The seats, with ample cushioning and lumbar support, ensure comfort, particularly for long journeys. The driver’s seat offers 12-way electric adjustability, while the front passenger seat provides 8-way adjustment, enhancing the premium feel.
The MG M9 EV enters the luxury MPV segment with a strong proposition, blending spacious interiors, advanced features, and a refined driving experience. Its minimalist design and thoughtful cabin layout cater well to buyers seeking comfort and convenience, particularly for chauffeured use. However, minor drawbacks, such as the inconsistent wireless charging and the lack of physical controls for the instrument cluster, slightly hamper the experience. While it faces stiff competition from the Toyota Vellfire’s hybrid prowess and the Kia EV9’s electric credentials, the M9 EV holds its own with a competitive package. If priced aggressively, as expected, it could pose a serious challenge in this niche but growing segment.
