Ather Rizta, 450 Series to Get Price Hike of Up to Rs 3,000 From Jan 2026

Ather Energy will raise prices of its electric scooters by up to Rs 3,000 from January 1, 2026, citing higher input and component costs. Current prices remain valid until the end of December 2025.

Ather Rizta, 450 Series to Get Price Hike of Up to Rs 3000 Starting Jan 2026

Ather Energy has announced a price increase across its electric scooter range, effective from January 1, 2026. The company said prices will go up by as much as Rs 3,000, depending on the model. According to the company, the revision is linked to rising costs of raw materials, foreign exchange impact and higher prices of electronic components at a global level.

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What is the significance of the new 3.7kWh variant of the Rizta scooter?

The new 3.7kWh variant of the Rizta scooter offers a longer certified range of 159 km, making it suitable for users with higher daily travel needs. This model is designed to enhance convenience for families and commuters, allowing for more extended use without frequent recharging. It also features a 7-inch display for navigation and other connectivity options, catering to modern user expectations.

How does Ather's Battery as a Service (BaaS) initiative impact the pricing of electric scooters?

Ather's Battery as a Service (BaaS) allows customers to purchase the Rizta starting at Rs 75,999 by separating the battery cost from the scooter price. This model offers monthly payment plans for battery usage, reducing the initial purchase price and addressing concerns about high upfront costs for electric vehicles. It also includes benefits like free fast charging for a year, making EV ownership more accessible.

What features contribute to the Rizta's safety and utility?

The Rizta is equipped with several safety features, including SkidControl for managing torque on slippery surfaces, an Emergency Stop Signal, and theft alerts. It also boasts significant utility with 56 litres of storage, making it practical for family use. The scooter's design focuses on comfort and safety, appealing to families seeking reliable transportation.

How has the Rizta scooter influenced Ather Energy's market share?

The Rizta scooter has significantly boosted Ather Energy's market share, particularly in regions beyond its initial southern base. With strong sales, the Rizta has helped Ather become a leading electric two-wheeler brand in South India and has expanded its presence in states like Madhya Pradesh and Punjab, doubling its market share in those areas.

What kind of warranty options does Ather offer for its electric scooters?

Ather offers an Extended Comprehensive Warranty that covers the battery and key components like the motor and charger for up to five years or 60,000 km. This warranty is part of Ather's efforts to reduce the financial risks associated with major component failures, providing peace of mind to customers about their investment in electric scooters.

Price Revision Details

The revised prices will apply to all Ather scooter models sold from January 2026 onward. Customers purchasing scooters before the end of December 2025 will be billed at current prices.

December Purchase Offers

Ather stated that buyers purchasing scooters in December 2025 can still access benefits under its ongoing ‘Electric December’ programme. These benefits vary by city and include financing-related incentives and an extended battery warranty on select models.

Product Portfolio Overview

Ather’s current lineup includes the 450 series and the Rizta electric scooter. The 450 series focuses on connected features and rider assistance technologies such as traction control, navigation support and dashboard-based communication tools.

Ather Rizta Sales and Features

The Rizta, positioned as a family-oriented scooter, has crossed cumulative sales of 2 lakh units. It offers a total storage capacity of 56 litres, a wide seat and a flat floorboard. Safety-related features include skid control, emergency stop signal and theft alerts. At Ather Community Day 2025, the company also announced a touchscreen upgrade for the Rizta Z variant.

Recent Update

Ather Energy recently reported that sales of its family scooter, the Rizta, have crossed the two lakh unit mark. The model had previously reached one lakh sales in May 2025, around a year after its launch in April 2024. In addition, the company has crossed cumulative retail sales of five lakh electric scooters, based on data from the Vahan portal and Telangana Vehicle Online Sales.
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