Audi Delivers 17 Lakh Vehicles In 2024, Posting A 12 Percent Decline In Global Sales

German luxury and sports car manufacturer Audi has announced that the company has delivered about 1.7 million (17 lakh) vehicles globally in 2024. This represents a 12 percent decline in annual deliveries in comparison to the vehicles delivered by the company in CY23.

Sharing this update the company revealed that out of the 17 lakh vehicles delivered by the company in 2024, 1,64,000 units were fully electric vehicles. This represents a 8 percent decline in annual EV deliveries for Audi globally. The company has cited economic conditions, competitive market dynamics and supply chain issues as the reason behind this decline.

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In Europe, excluding Germany, Audi delivered about 4,66,000 units of passenger vehicles in 2024, which indicates a 6 percent decline in comparison to 2023. Sales of EVs in the region accounted for 81,000 units. This indicates an increase of about 6 percent. Models with significant delivery numbers included the A3 at 84,000 units, Q3 at 79,000 units and the Q4 e-tron at 57,000 units.

In Germany, Audi delivered over 1,98,000 units of passenger vehicles in 2024. This indicates a 21 percent decline in annual sales. In the same period it delivered 22,000 units of EVs which indicates a 33 percent decline in EV deliveries in Germany. In the UK Audi delivered about 1,23,000 units. This indicates a 11 percent decline. In France it delivered about 48,000 units which indicates a 3 percent decline. But on the bright side Audi experienced a 24 percent increase in EV deliveries in the region. In Italy, Audi delivered over 67,000 vehicles, indicating a 1 percent increase, this including 3,000 EVs, which experienced a rise of 7 percent. In Spain, including the Canary Islands, over 39,000 units were delivered indicating a 4 percent decline.

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In 2024 Audi delivered about 2,41,000 vehicles in North America, indicating a 13 percent decline. Whereas the deliveries of electric vehicles accounted for 29,000 units which indicates a decline of 6 percent.

In China, Audi delivered over 6,49,000 vehicles, indicating a 11 percent decline in deliveries in comparison to 2023. In other emerging markets Audi delivered over 1,16,000 vehicles which indicates a 18 percent decline.

Audi CEO Gernot Dollner said, “We have a clear vision of how we are redefining Vorsprung durch Technik. Our ongoing model initiative shows the direction Audi is taking. The year 2024 was part of a transitional phase as we move towards our new product portfolio. Global economic uncertainties and intensified competition also shaped the past year. Despite these challenges, we are convinced that we will achieve our long-term goals. With a clear product and technology road map, Audi is systematically rejuvenating its product portfolio with over 20 new models in 2024 and 2025”.