Audi India Partners With Olympic Gold Medalist Neeraj Chopra

Audi has partnered with Indian javelin thrower Neeraj Chopra, a double Olympic medalist, to highlight shared values of excellence and determination. Audi India's Head, Balbir Singh Dhillon, praised Chopra's journey as a reflection of Audi's commitment to pushing boundaries. Chopra expressed admiration for Audi's ethos, aligning his athletic pursuit of excellence with the brand’s values. The partnership, supported by JSW Sports, symbolizes a landmark collaboration in Indian sports, emphasizing innovation and resilience while enhancing both Audi’s and Chopra's reputations.

Saptak Bardhan

Updated May 26, 2025, 02:00 PM IST

German automaker, Audi recently announced that it has partnered with athlete and double Olympic medalist Javelin thrower, Neeraj Chopra.

“At Audi, we stand for those who push boundaries - those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand - a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.

Known for his technique, Neeraj reflects the attributes Audi holds at its core - precision, determination, and the drive to break limits. From the racetrack to the runway, and from the sports arena to the global stage, the partnership signals a shared vision for excellence. Neeraj, who followed up his Olympic Gold with top spots at the Asian Games, Commonwealth Games and World Championships, would later win Silver at the 2024 Paris Olympic Games.

“I’ve always admired Audi - not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops.” said Chopra, expressing his excitement at the partnership.

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The association celebrates an icon of Indian sport while signaling Audi’s commitment to aligning with individuals who champion innovation, resilience, and evolution. Neeraj’s progressive approach to training and quest to refine his performance make him a perfect fit for Audi’s evolving journey, as per the German automaker.

"All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India's finest athletes, I genuinely believe the potential of this partnership is limitless," said Karan Yadav, Chief Commercial Officer, JSW Sports.

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Audi India Partners With Olympic Gold Medalist Neeraj Chopra

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