Hyundai Seals Deal as Official Partner for 6 Major ICC Men's & Women's Tournaments in 26-27

Hyundai's localization strategy has significantly enhanced its competitiveness in India, currently achieving about 82% localization levels. This high localization reduces exposure to global supply chain disruptions and helps lower costs. The company plans to increase this to nearly 90% in the coming years, aiming to produce vehicles that meet global quality standards while being cost-effective. This strategy aligns with Hyundai's goal of making India a global manufacturing hub.

Hyundai plans to launch a total of 26 new models in India by 2030, which will include a mix of internal combustion engine vehicles and electric vehicles. The company aims to enhance its offerings with innovative powertrains, including hybrids, and is focusing on increasing its market share in the SUV segment. This aggressive product pipeline reflects Hyundai's commitment to meet the evolving needs of Indian consumers.

Cricket is a significant pillar of Hyundai's marketing strategy, particularly in markets like India where the sport has a massive following. The partnership with the ICC for major tournaments allows Hyundai to engage with a vast audience through various initiatives, including fan interaction zones and digital engagement activities. This strategic move aims to enhance brand visibility and connect with consumers in a culturally relevant way.

Hyundai's export strategy is integral to its growth in India, with the country serving as a key export hub. Currently, around 21% of Hyundai's production in India is exported, with plans to increase this share to 30% by 2030. This strategy not only enhances foreign exchange earnings but also positions India as a vital part of Hyundai's global supply chain, showcasing Indian manufacturing capabilities worldwide.

Hyundai has announced a significant investment of Rs 45,000 crores in India by FY2030. This investment aims to drive product expansion, enhance manufacturing capabilities, and support localization efforts. It reflects Hyundai's commitment to India as a strategic priority in its global operations, aligning with government initiatives like 'Make in India' and enhancing its position in the growing Indian automotive market.