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Range Rover Gets a New Logo and We Still Don't Know What to Feel About it
Jaguar Land Rover (JLR) has introduced a new logo for the Range Rover during its 2025 Annual Investor Day, marking the brand's first model-specific emblem. Featuring two mirrored 'R's, this logo is designed for use in limited spaces like wheel caps and merchandise, while the traditional badge will remain. Additionally, a new checker pattern has been revealed, potentially for interior designs. This branding update supports JLR's strategy to position Range Rover as a luxury brand, coinciding with the upcoming Range Rover Electric model.
Times Drive Desk
Updated Jul 10, 2025, 04:48 PM IST
Jaguar Land Rover Unveils New Range Rover Logo
Photo : TIMES DRIVE
Tata Motors owned Jaguar Land Rover also well known as JLR has unveiled the new Range Rover logo at its 2025 Annual Investor Day presentation. This logo has been introduced ahead of the introduction of the first electric SUV from the Land Rover stable. This is the first time that the brand has introduced a model range specific emblem.
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What’s New in the Logo
The new logo features two mirrored and stacked ‘R’s. It is intended to be used in places where the full “Range Rover” script may not fit, such as on wheel caps, labels, merchandise and event branding. The existing lettering badge will continue on future models.
The Range Rover Pattern
Alongside the logo, Range Rover has revealed a new checker pattern created using interlocked and rotated Rs. The brand has not confirmed where this pattern will appear, but it could be integrated into interiors, upholstery, speaker designs, or exclusive branding material.
Part of JLR’s Larger Strategy
This update is part of JLR’s ‘House of Brands’ approach, which separates Range Rover as a standalone luxury marque alongside Jaguar, Defender, and Discovery. Recently, JLR also introduced a new streamlined typeface blending uppercase and lowercase letters across its portfolio.
Electric Model Nearing Launch
The timing of the new branding aligns with the upcoming Range Rover Electric, which already has over 60,000 pre-orders globally. The electric SUV is expected to carry the new logo and pattern in select applications.
Branding
The change comes after JLR’s other recent branding moves, including the Jaguar Type 00 Concept reveal, which received mixed reactions. Whether this logo redesign helps Range Rover create a stronger visual identity for its EV shift will be seen in the coming months.
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