GST Rate Cut: Lexus EX, NX, RX, LM, LX Get Price Drop of Up to Rs 21 Lakh in India

Lexus, Toyota's luxury division, has announced a price reduction across its entire lineup in India, following a GST revision. Effective from September 22, 2025, prices will be lowered by up to Rs 21 lakh on various models, including the ES, NX, RX, LM, and LX. Other luxury brands, such as Mercedes-Benz and Audi, are also implementing price cuts. Lexus India President Hikaru Ikeuchi expressed gratitude for the GST reform, emphasizing the company's commitment to enhancing customer experiences during the festive season.

Photo : TIMES DRIVE

Lexus EX, NX, RX, LM, LX Prices Reduced in India by up to Rs 21 Lakh: All Details

Lexus , the luxury car division of Toyota has announced a price cut for its entire product lineup in India. This update comes in following the revision of GST in the country. Following this the company has stated that it is passing on the full benefits of the GST change to its customers in the market.

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How does the recent price cut for Lexus vehicles compare to the reductions announced by other luxury automakers in India?

Lexus has announced price cuts of up to Rs 21 lakh across its model lineup in India, which is significantly higher than the reductions by competitors like Mercedes-Benz, which capped its cuts at Rs 11 lakh. This aggressive pricing strategy by Lexus reflects its commitment to passing on the benefits of the GST rate cut to customers, potentially enhancing its competitive position in the luxury segment.

What specific enhancements have been made to the 2025 Lexus NX 350h compared to previous models?

The 2025 Lexus NX 350h has introduced several enhancements, including improved noise insulation materials for a quieter cabin, an upgraded AC filter for better air quality, and uphill assist control for improved driving performance on inclines. Additionally, it offers two new exterior color options, enhancing its aesthetic appeal in the competitive midsize SUV market.

What is the significance of the Lexus ES in the company's sales performance in India?

The Lexus ES has played a crucial role in the brand's sales success in India, accounting for approximately 55% of total sales in the first half of 2024. This sedan is manufactured locally under the 'Make in India' initiative, which has helped Lexus strengthen its market presence and build customer trust through localized production and tailored offerings.

What are the technical specifications of the Lexus RX500h and how does it compare to the RX350h?

The Lexus RX500h is powered by a 2.4L turbocharged four-cylinder engine, producing 268.2 bhp and 460 Nm of torque, combined with two electric motors. In contrast, the RX350h features a hybrid engine that provides less power. The RX500h offers enhanced performance, making it suitable for buyers seeking a sportier driving experience while still enjoying the luxury and comfort Lexus is known for.

What warranty options are currently offered by Lexus India, and how do they enhance customer confidence?

Lexus India offers an extended warranty of 8 years or 160,000 km for all new models sold from June 2024. This comprehensive warranty reflects the brand's commitment to quality and reliability, providing customers with peace of mind regarding their investment. Such offerings are crucial in the luxury segment, where buyers often seek assurance of durability and after-sales support.

The company has reduced prices of its products by up to Rs 21 lakh. This price reduction is scheduled to come into effect from September 22nd 2025. Apart from Lexus, other luxury automakers like Mercedes-Benz, Audi and BMW have also announced a price cut after the GST revision in the country.
The information shared by the company outlines that it has reduced the prices of ES, NX , RX , LM and LX models in the Indian market. As a result the prices of these products have been reduced by up to Rs 20.80 lakh in India.

Lexus Detailed Price Cut:

Model NameEx-Showroom Price Reduction
ES 300hRs 1,47,000
NX 350hRs 1,58,000
RX 350hRs 2,10,000
RX 500hRs 2,58,000
LM 350hRs 5,77,000
LX 500dRs 20,80,000

Management’s Viewpoint

Hikaru Ikeuchi, President, Lexus India, said, “We sincerely thank the Government of India for this historic reform and are delighted to extend the full benefit of the GST rate reduction to our valued guests across the country. Coming at the onset of the festive season, it will spark joy and create new opportunities for our guests to experience the Lexus range of vehicles. By extending these benefits in full, we celebrate this reform and reaffirm our promise to make Lexus ownership both memorable and deeply personal.”
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