New Delhi
Tata Curvv in Market-Acceptance Phase, Volumes to Build Gradually: Shailesh Chandra
Tata Motors Passenger Vehicles acknowledged that the Curvv model is still in the early stages of market acceptance, as highlighted during their latest earnings call. Managing Director Shailesh Chandra noted that the coupe-SUV design is unfamiliar to many consumers and will need time to gain traction. The company is optimistic about future demand, drawing parallels to the gradual acceptance of previous models like the Nexon. Improvements in the Rs 15 lakh to Rs 20 lakh EV segment may further support Curvv's market uptake as familiarity increases.
Keshav Rajput
Updated Feb 12, 2026, 12:19 PM IST
Tata Curvv in Market-Acceptance Phase, Volumes to Build Gradually: Shailesh Chandra
During its latest earnings interaction, Tata Motors Passenger Vehicles said the Curvv is still in the early stage of market acceptance. The company indicated that demand should improve over time as buyers become familiar with the design and positioning.
People Also Search
What are the expected features of the Curvv.ev?
How does the Curvv compete with other EVs?
What engine options will the ICE variant of Curvv offer?
What safety features are expected in the Curvv?
When was the Curvv concept first showcased?
Company commentary on Curvv demand
Tata Motors Passenger Vehicles Limited acknowledged that the Curvv is yet to reach its full potential in the market. Speaking during the company’s earnings call held on February 5, 2026, Managing Director and CEO Shailesh Chandra said the model is witnessing a gradual response, similar to how other new body styles have evolved in the past.
He noted that the vehicle’s coupe-SUV profile is relatively new for many buyers and requires time for wider acceptance.
What the management said
According to Chandra, the company has already begun taking steps to support demand. “Curvv is a car, where it's a unique design, first time being seen in India and therefore, it's going to take time just like we had seen for Nexon, when you bring a new design, it takes time for design to be assimilated and accepted in the market, so we are quite optimistic about Curvv going forward progressively increasing in volumes,” he said.
Segment trends influencing uptake
The company pointed out that demand in the Rs 15 lakh to Rs 20 lakh EV space has shown improvement since December, which could support Curvv.ev volumes. Management said it has seen a rise in interest in this band even as supply and ramp-up plans continue across products.
Outlook from here
While no specific volume guidance was shared, the company maintained that acceptance should strengthen as familiarity with the product grows and as ongoing interventions take effect.
Also Read
Log in to post a comment.
End of Article
Quick Price CompareTata Curvv Price in India
- Popular Cities
- Similar Brands
Trending
2027 Maserati GranTurismo, GranCabrio Launched in India: Prices Start at Rs 2.62 Crore
Top Upcoming Cars in India in November 2026
Maserati GT2 Stradale Launched in India at Rs 5.71 Crore: All You Need to Know
Updated Tata Punch Launched in South Africa with Turbo Petrol Engine
Ducati Monster Dark Revealed: Gets All-Black Design, 109bhp V2 Engine
Denza Z9 GT Teased Ahead of India Debut on November 13
Maruti Suzuki Fronx Facelift Spied Testing: ADAS, Rear Disc Brakes, New Engine Expected
Popular
STAY UPDATED Get the latest news from Times Drive
