Toyota Kirloskar Motor Names Japanese Group DRUM TAO as Brand Ambassadors in India

Toyota Kirloskar Motor (TKM) announced on 24 September 2025 that it has selected Japan’s performance group DRUM TAO as brand ambassadors. The company said the collaboration reflects its Japanese roots while strengthening its cultural connection with India.

DRUM TAO is known for its use of Wa-Daiko drums, traditional Japanese instruments that hold cultural and historical significance. Along with the drums, the group incorporates instruments such as the Shinobue (flute), Koto (harp) and Syamisen (guitar) in their performances. Their shows combine traditional elements with modern stage presentation.

The group has been recognized by the Japanese government with awards including the “Japan Tourism Agency Commissioner Award” and the “Minister for Internal Affairs and Communications Award.”

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As part of the partnership, DRUM TAO will perform across 14 cities in India during November and December 2025. Details of the tour, including cities and venues, will be released on Toyota Kirloskar Motor’s website and social media platforms in the coming weeks.

Varinder Wadhwa, Vice President, Sales-Service-Used Car Business & Profit Enhancement said, “At Toyota Kirloskar Motor, we believe in creating meaningful connections that go beyond mobility. Our association with DRUM TAO reflects this spirit—where tradition meets modern innovation. Music and rhythm have a universal appeal, especially among today’s youth, who seek experiences that are vibrant, dynamic and inspiring, values that are deeply aligned with Toyota’s vision of “Happiness for All.”