Citroen C3, Aircross, Basalt to get Feature and Design Upgrades

Citroen has revealed plans for design and feature enhancements to its budget models, including the C3, Basalt, and Aircross, responding to customer feedback. Although specific launch dates for these upgraded vehicles remain undisclosed, the automaker aims to incorporate suggestions from its Indian engineering team to better appeal to local preferences. Despite its global reputation, Citroen struggles in the Indian market against competitors like Maruti Suzuki and Hyundai. The brand also intends to increase its customer touchpoints from 80 to 150 by the end of 2025.

Citroen C3

Citroen C3, Aircross, Basalt to get Feature and Design Upgrades

French automaker, Citroen recently announced design and feature upgrades across its budget portfolio including the C3, Basalt and Aircross. There is, however, no word on the timeline of the launch of the upgraded models.
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The company has stated that it is acting upon the customer feedback it got for its budget portfolio and will be adding creature comforts and features to the cabin along with design updates in an attempt to make the car more appealing to the customers. The automaker further added that it has added inputs provided by the local engineering team in India to suit the taste of Indian customers. However, the company continues to remain tight lipped when it comes to the nature of these upgrades.
Despite the French automaker’s global appeal, the lack of features in Citroen’s budget portfolio compared to its competitors like Maruti Suzuki, Hyundai, Toyota, Tata and Mahindra, among others, have given customers other avenues to explore.
The company announced the updates on Instagram wherein the brand ambassador of the company, MS Dhoni asked potential customers to stay tuned as there is a shift underway.
Furthermore, the company plans to expand its customer touchpoints which currently stand atm80. Citroen aims to expand to 150 touchpoints by the end of 2025 with the focus being primarily on the tier-II and tier-III cities where it can compete against its rivals.

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