Lamborghini Announces Best-Ever Annual Sales, Delivers 10,687 Cars In 2024

Italian luxury automaker, Lamborghini recently announced that a total of 10,687 cars delivered during 2024, equivalent to an increase of 6% compared to 2023, Lamborghini achieved the best annual result in its history for deliveries to customers.

"2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations," Stephan Winkelmann, Chairman and CEO, Automobili Lamborghini, stated.

The company witnessed growth in all three macro-regions compared to previous years, showing a trend that is reflected in the individual markets in which Lamborghini operates. The EMEA market led the expansion with a 6% increase and 4,227 cars delivered, followed by the Americas witnessing a 7% growth with 3,712 units. The APAC region registered an increase of 3%, reaching a total of 2,748 cars distributed.

"2024 was an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the crucial support of our network of 186 dealers and the brand's well-established presence in all 56 international markets where we operate," said Federico Foschini, Chief Marketing and Sales Officer. "Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles."

Additionally, growth was recorded across the three models in the lineup, with the Revuelto, the first super sports V12 hybrid HPEV produced in Sant'Agata Bolognese, coming out on top. Moreover, the Revuelto has secured a strong order portfolio that extends until the end of 2026.

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The company further stated that the Huracán played a crucial role in the success of 2024. With production of the last cars still in progress with deliveries scheduled throughout 2025, in its five versions of Sterrato, EVO Spyder, Tecnica, STO and STJ, the Huracán will be moving toward the end of its production cycle as the Temerario gears up to replace the Huracan. Unveiled in August 2024 during the USA's Monterey Car Week, the Temerario garnered attention owing to its design and technological features.

The role of the Urus' range has been consolidated post the unveiling of the Urus SE plug-in hybrid version in April 2024 at the Beijing Auto Show. This model that will replace the current Urus S and Performante versions, is a mix of design, technologies, and versatility. Over 18 months the company presented three new models and completed the transition towards a hybrid range, in alignment with its Direzione Cor Tauri strategy, becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio.

During 2025 and in the coming years, the company will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history, and facing the challenges of the future with the same determination that marked its success in 2024.

“In a period of transformation, we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand's desirability and the residual value of our products," Winkelmann added.