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Skoda Volkswagen India Group Takes Bentley Operations Under its Wing
Skoda Auto Volkswagen India has announced the inclusion of Bentley as its sixth brand, effective July 1, 2025. The group will handle the import, distribution, and servicing of Bentley vehicles through a new division called Bentley India. Abbey Thomas has been appointed as Brand Director to lead operations in India. This move aims to cater to the increasing demand for luxury cars in the country, with plans for new dealerships in major cities. Bentley has been part of India's luxury market for over twenty years.
Saptak Bardhan
Updated Jul 7, 2025, 07:37 PM IST
Skoda Volkswagen India Group Takes Bentley Operations Under its Wing
Skoda Auto Volkswagen India on Monday announced the addition of Bentley as the sixth marque under the Group’s umbrella. From July 1, 2025, the Skoda Auto Volkswagen India Group will import, distribute and service Bentley vehicles across the country.
All marketing, sales and after-sales operations will be conducted under a newly established entity, Bentley India, a group company of SAVWIPL, overseeing the brand’s India strategy and retail network. Abbey Thomas has been appointed as the Brand Director of Bentley India and will lead the brand in the Indian market.
Piyush Arora, Managing Director and CEO, Skoda Auto Volkswagen India, said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.”
Additionally, Bentley India will have three new dealer partners in Bengaluru, Mumbai, and New Delhi. Furthermore, Bentley has been a part of India’s luxury car landscape for more than two decades.
Jan Bures, Executive Director- Sales, Marketing and Digital, Skoda Auto Volkswagen India, said, “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”
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