Harvinder Pal Singh, CBO, Orbitsys Sheds Lights On Evolving Automotive Landscape In India & Use Of Software In ICE & Electric Vehicles

The industry is at a critical juncture, the transition to EVs which both a challenge and an opportunity. While there is a strong push towards sustainability, the infrastructure to support EVs, such as charging stations and battery supply chains, is still developing.

I believe the road to electrification isn't just about switching gears; it's about reimagining the journey. It’s time think beyond the product itself. The electric era isn't just about fancy vehicles; it's about the ownership experience .

Just as a masterpiece is not complete without its frame, the brilliance of electric vehicles demands a seamless and exhilarating ownership journey.

Imagine a future where owning an electric vehicle is not a chore but a privilege, where purchase process is smooth, maintenance is a breeze, and warranty and after sales support is deeply satisfying.

We should make buying and owning an electric vehicle as smooth and exciting as the ride itself. It’s time to turn dealerships into hubs of experiences where customers aren't just buying a product but stepping into a community.

How is Orbitsys leveraging its expertise in technology to innovate within the automotive sector?

For us, innovation isn't an option—it's the driving force behind every solution we create.

The system is a fully integrated, all-in-one solution for dealerships, managing Distribution, Pre-sales & After-sales, Service, Parts Inventory and 360 Degree CRM. This eliminates the need for multiple disconnected systems, offering a centralized platform for efficient dealership operations. Our platform is designed on pre-defined processes that are enforced with minimal manual intervention so that all reports & insights use trusted data. This attention to process also minimises the possibility of fraud.

Our web-hosted software allows dealerships with multiple locations and brands to access and manage data & operations centrally. This provides real-time data visibility, improving decision making and streamlining processes across the network.

CRM: Our comprehensive, pre-configured Auto-centric CRM platform help automotive dealerships manage all interactions and communications with customers, including lead tracking, opportunity management, and service requests.

Data Repository: We provide a centralized repository for all customer and vehicle data, streamlining operations and improving data visibility.

Sales Management: Orbitsys CRM-DMS supports the entire sales process, from lead generation to deal closing.

After-Sales Service: We help manage service appointments, track repair work, and bill customers. The system can also be integrated with workshop management systems to streamline service operations.

Inventory Management: We help manage inventory levels for parts and vehicles, ensuring that dealerships have the right stock on hand to meet customer demand.

Customer Feedback: We offer the full range of pre-configured customer feedback programs that are used by businesses to gauge customer satisfaction.

Mobile Apps: We offer a range of mobile apps for OEMs, dealerships, and vehicle owners, providing on-the-go access to key information and functionality.

Integration to OEM & External systems: Our platform has the capability to connect to any OEM and/or external system for secure and automated data flows.

Having been present in the automotive segment since 1995, we have worked with brands such as Daewoo, Skoda, Isuzu and Keeway, Benelli in ICE and Amo Mobility, Omega Seiki and Lohia Auto in EV segment.

2000+ auto dealers and workshops have chosen to work with our system so far!

In the world of EVs, we are not just building technology - we are crafting the future of mobility!

For emerging EV brands, challenges come from two fronts – the dealership and customer aspects. With limited time to scale, build an audience, and boost conversions, managing customer experiences, after-sale service, inventory, accounting, and more can be overwhelming. That's where Orbitsys comes in – we assist them in streamlining their business operations, eliminating the hassle of juggling between different spreadsheets.

We have developed a DMS tailored specifically for the segment. It offers unique functionalities such as Battery Management and Monitoring, Charging Infrastructure Integration, Energy Management, and Telematics Integration—features not found in a conventional DMS. This helps EV manufacturers improve efficiency, reduce costs, and accelerate the development and adoption of technology.

Orbitsys is an ISO certified company. We conduct regular audits and update our solutions to comply with statutory requirements, ensuring that customers can confidently use our services while meeting regulatory obligations.

Efficiency, precision, and innovation—these are the cornerstones of our solutions.

We stay ahead by continuously innovating its service offerings to meet the changing needs of customers and the industry. We invest in research and development to develop cutting-edge solutions with mobile capabilities, that help automotive businesses stay competitive. We actively collaborate with industry partners and engage with customers to understand their challenges and develop tailored solutions that address their specific needs.

What are Orbitsys’ long-term goals and vision in relation to the automotive sector?

Our intent is to create a globally scalable platform that will work across multiple markets. On the technology side, we are actively working on plans for Blockchain integration. AI integration will be coming to specific modules on a small scale first and then become an integral part of the system. We will integrate closely with connected vehicle systems to bring the best vehicle ownership experience to customers.