Apollo Tyres Strengthens Vredestein Bicycle Tyre Distribution Network In France

Apollo Tyres Ltd has signed new distribution agreements in France to improve the supply and coverage of its Vredestein bicycle tyres. The Vredestein bicycle portfolio includes tyres for urban, road and gravel cycling under the TWT range. The latest addition, the Superpasso Pro, is designed for competitive racing and comes in both tubeless-ready and tube-type formats.

Triangle SAS, a company involved in urban mobility and cycling components since 1998, will distribute Vredestein’s range of tyres and inner tubes aimed at city and commuting use. Products in this segment include the Perfect Tour and Dynamic City models. Triangle’s retail network spans major cities in France.

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Alternativ Sports began distributing Vredestein’s sports tyre range from May 1. The distributor will handle high-performance products such as the Superpasso and Fortezza Senso Superiore, along with accessories and inner tubes. The company has connections with the local cycling industry and focuses on high-end cycling products.

Nic Knippers, Div. Head TWT, at Apollo Tyres, said, “As we continue to expand our Vredestein range across Europe, the collaboration with Triangle SAS and Alternativ Sports will allow us to reach new riders and significantly increase sales across France. We look forward to a successful, long-term collaboration that will drive growth and bring our products to even more cyclists. These new agreements follow Apollo Tyres’ partnership with Audace Sports. “We’re grateful to Alexandre, Guillaume and their team for their dedication over the past two years.”

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The Aventura is one of the main gravel tyres from Vredestein, with a tread pattern suitable for off-road terrain. It is built for mixed surfaces. Another model, the Aventura Seta, is intended for riders who use both roads and light trails. It features a smoother tread in the centre with grip-focused shoulders.