Daewoo Enters Indian Lubricant Market In Tie-Up With Mangali Industries
Daewoo has partnered with Mangali Industries Limited to launch its range of automotive lubricants in India, marking its entry into the country’s lubricant sector.
Daewoo Enters Indian Lubricant Market In Tie-Up With Mangali Industries
Daewoo announced its entry into the Indian lubricant market through a strategic licensing agreement with Mangali Industries Limited. The announcement was made at an event in New Delhi. Mangali Industries will manufacture and distribute Daewoo-branded lubricants in India.
Product Range Targets Multiple Vehicle Segments
The new range includes lubricants for two-wheelers, passenger cars, commercial vehicles and agricultural equipment. According to the company, the products have been developed to suit a variety of driving conditions commonly found across India.
Focus on Engine Life and Fuel Efficiency
The lubricants are designed with the aim of supporting longer engine life and better fuel performance. The partnership also includes plans to promote sustainability by aligning with technologies that support low-emission and efficient engine performance.
Event Highlighted Licensing and Product Launch
At the launch event, industry representatives and stakeholders from the automotive and lubricant sectors were present. A licensee certificate was formally handed over, and the Daewoo lubricant lineup was showcased.
Sang-hwan Oh, DGM at POSCO Korea, spoke at the event, highlighting the company’s focus on meeting international standards while addressing the specific requirements of the Indian market.
Vineet Singh, Director - Strategy & Growth, Daewoo, mentioned - “Daewoo has always stood for innovation, trust, and performance. Through this powerful alliance between Daewoo and Mangali Industries Ltd., we are shaping the future of high-performance lubricants in one of the world’s most dynamic and demanding markets. With this launch, we embark on a long term journey dedicated to empowering the Indian automotive industry.”
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