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Hero Vida Introduces Value-Added Services to Strengthen Ownership Experience
Hero MotoCorp's electric vehicle division, VIDA, has launched a range of value-added services aimed at facilitating electric vehicle ownership. These initiatives focus on enhancing battery performance, resale value, and providing 24/7 roadside assistance. Key features include assured buyback plans, VIDA Edge for digital connectivity, and India's largest EV charging network with over 3,600 stations. Additionally, the introduction of a Battery-as-a-Service subscription allows customers to pay for the chassis and battery separately. This approach aims to make electric mobility more accessible and affordable for all.
Saptak Bardhan
Updated Sep 23, 2025, 09:22 PM IST
Hero Vida Introduces Value-Added Services to Strengthen Ownership Experience
Indian automaker, Hero MotoCorp’s electric vehicle division, VIDA on Tuesday announced that it has introduced a comprehensive suite of value-added services designed to enhance EV ownership.
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As per the company, these offerings simplify the transition to EVs by making them more dependable, accessible, and affordable, while strengthening key ownership drivers such as battery performance, assured resale value, 24/7 roadside assistance, and intelligent connected features.
Launched in time for the festive season, these services include assured buyback plans that offer financial certainty, VIDA Edge which offers advanced digital connectivity and unlimited fast-charging benefits, they are designed to optimise the total cost of ownership and instil confidence. Moreover, the company boasts India’s largest EV charging network of over 3,600 stations.
Speaking on the value-added services, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, said “At VIDA, our mission is to democratise electric mobility, by making it truly accessible and affordable for every customer. With our value-added services such as extended battery warranty, assured buyback, and comprehensive roadside assistance, we are removing barriers and simplifying the transition to sustainable mobility. This festive season, we reaffirm our commitment to empowering customers with solutions that make EV ownership effortless and dependable."
The company further added that the recently launched VIDA Evooter VX2 which boasts advanced electric innovation with Vida’s Battery-as-a-Service (BaaS) model. Furthermore, the company introduced Battery-as-a-Service (BaaS) subscription along with the launch of Vida VX2 in India. The ‘pay-as-you-go’ model allows customers to finance the scooter chassis and battery separately, reducing high upfront costs into affordable and convenient monthly payments.
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