Kinetic Green E Luna Prime Launched in India at Rs 82,490

Kinetic Green announced the launch of E Luna Prime, priced at Rs 82,490 (ex-showroom). Having sold over 25,000 units since its launch a few months ago, Kinetic Green makes a foray into India's vast entry-level commuter motorcycle segment with the launch of E-Luna Prime which has been customised to provide an appropriate solution to this customer segment.

Additionally, the E-Luna Prime features 16-inch alloy wheels, along with a front-loading area for carrying goods, a feature largely absents in motorcycles. In addition to that, features of the E Luna boast LED Headlamp, comfortable single seat, digital colored instrumental cluster, a front visor, rim tape, body decals, silver finish side cladding, and tubeless tyres .

E Luna Prime is offered in two variants with 110 km and 140 km range. E Luna Prime will be available in six colors. Moreover, the E-Luna Prime will cater to the evolving mobility needs of both urban and rural India. As per the company, the Prime is engineered to deliver riding experience with features and comfort.

The ownership cost of a conventional ICE petrol-based two-wheeler is estimated at Rs. 7,500 per month, which includes Rs 2,200 (EMI) and Rs. 5300 (fuel expenses and maintenance) while the E Luna Prime offers unmatched affordability with an ultra-low running cost of 10 paise per kilometer and a total cost of ownership of approximately Rs 2,500 per month (EMI and running expense), enabling consumers to save up to Rs 60,000 annually on long-term mobility costs.

Dr. Sulajja Firodia Motwani, founder and CEO, Kinetic Green, said Our extensive consumer research and mind mapping in personal mobility needs revealed a critical opportunity to harness advanced EV technology and attributes for creating India's most affordable yet aspirational mobility solution for the fastest growing commuter motorcycle segment. The E-Luna Prime with the winning proposition of ₹2,500 monthly ownership cost, exemplifies our commitment to address the evolving and unmet customer needs by leveraging cutting-edge electric vehicle innovations."