Mahindra Reports 39,399 SUV Sales in August 2025, Records 9% YoY Decline

Mahindra, a prominent Indian SUV manufacturer, reported a decline in car sales for August 2025, with total sales reaching 40,846 units. This reflects a decrease of 3,824 units compared to the previous year, marking an 8.56% drop in overall monthly passenger vehicle sales. Domestic sales fell to 39,339 units, down 9.09%, while exports increased slightly to 1,507 units, a rise of 8.18%. The company’s CEO emphasized the strategy to reduce wholesale billing in anticipation of GST changes, aiming to boost demand during the festive season.

Mahindra Reports 39,399 SUV Sales in August 2025, Records 9% YoY Decline

Mahindra Reports 39,399 SUV Sales in August 2025, Records 9 YoY Decline

Photo : TIMES DRIVE
Indian automaker Mahindra, well known for its SUVs, has shared its sales data for August 2025. The data shared by the company outlines that the company has experienced de-growth in car sales last month. Over the past few years Mahindra has been on a spree of racking up its sales numbers. After several months of continuous growth Mahindra has now shared that the company has faced a slight dip in sales, however its total sales for the period still stands over forty thousand units.
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Mahindra Car Sales Report: August 2025

In August 2025 Mahindra managed to sell a total of 40,846 units of passenger vehicles (including PVs sold domestically plus exports from India). This sales figure indicates a decline in year-on-year total monthly passenger vehicle sales by 3,824 units which further translates into an 8.56 percent fall in year-on-year total monthly passenger vehicle sales. In August 2024 Mahindra posted a total passenger vehicle sales of 44,670 units.
In August 2025 Mahindra managed to sell 39,339 units of passenger vehicles in the domestic market. This sales figure indicates a year-on-year decline in monthly domestic passenger vehicles sales by 3,938 units which further translates into a 9.09 percent fall in year-on-year monthly domestic passenger vehicle sales. In August 2024 Mahindra posted a domestic passenger vehicle sales of 43,277 units.
In August 2025 Mahindra exported 1,507 units of passenger vehicles from India. This indicates a year-on-year rise in monthly passenger vehicle exports by 114 units which further translates into a 8.18 percent growth in year-on-year monthly passenger vehicle exports. In August 2024 Mahindra exported 1,393 units of passenger vehicles.

Management’s Viewpoint

Nalinikanth Gollagunta, CEO, Automotive Division, M&M Ltd., “August witnessed relatively robust demand in the SUV segment amidst anticipated GST rate changes. With the final GST announcement approaching, we consciously decided to bring down the wholesale billing to minimize the stock being carried by our dealers. We look forward to the GST rationalisation, which would be a demand driver through the festive season”.

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