Mercedes-Benz Appoints Adam Chamberlain As CEO Of Its US Operations

“Adam is a proven executive with over 30 years of global automotive experience including the past nine years in the U.S. He brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses as well as a strong connection to our team, dealers, and customers. Working together with newly appointed CEO of Mercedes-Benz North America, Jason Hoff, Adam and his team will play a key role in navigating transformation and laying the groundwork for long-term success. At the same time, we’re extremely grateful to Dimitris for his commitment and impact, and we’re pleased that his insights will continue to guide our strategy in his advisory role throughout the end of the year,” Mathias Geisen, Member of the Board of Management, Mercedes-Benz Group AG, said.

Over his 33-year career at Mercedes-Benz, Dimitris Psillakis has held leadership roles across international markets, including Europe, South America, and Asia. Since taking on the role of Head of Sales for North America in late 2020, Psillakis worked closely with dealer partners to navigate a challenging market environment shaped by supply chain instability and an accelerating pace of industry and technological change. He was pivotal in charting a clear path forward for the company with his efforts leading to modernising customer experience through digitalization and advancing the company’s electrification strategy with the introduction of new all-electric and plug-in hybrid vehicles to the North American portfolio. In his upcoming role as Senior Strategic Adviser, Psillakis will continue to support key strategic initiatives until the end of this year and work closely with the leadership team to ensure a seamless transition.

Adam Chamberlain rejoins Mercedes-Benz with leadership experience across the automotive value chain. Most recently, he served as Executive Vice President and Chief Operating Officer at one of North America’s largest dealership groups, Lithia & Driveway, where he was responsible for the operational performance of over 300 dealerships across the US, overseeing more than $30 billion in revenue.

Prior to that, he was President of Aston Martin The Americas. From 2016 to 2021, Chamberlain served at Mercedes-Benz USA as Vice President of Sales and Product Management, helping to lead the brand’s retail and product strategy in the US market. Chamberlain will lead MBUSA’s more than 1,600 employees and more than 380 dealer partners throughout the US as well as an additional 200 employees and 59 dealers in Canada.