Mercedes-Benz Expands Footprint In Haryana And Uttar Pradesh, Inaugurates Facilities In Faridabad And Agra

“Agra is an important market for Mercedes-Benz, having an affluent customer base and an increasing demand for Mercedes-Benz vehicles. Debuting in Agra is part of Mercedes-Benz’s ‘Go to customer’ strategy and further strengthen the desire for our world-class products and differentiating service standards. The aspirations and desire of customers in Agra are evolving fast, as we witness a strong affinity for our Ultra-Luxury portfolio in the market. We are confident Prime Star will successfully leverage the growing penchant for a Mercedes-Benz in Agra’s emerging luxury landscape, delivering a curated luxury experience synonymous with the Three-Pointed Star,” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, stated.

In addition to Agra, Mercedes-Benz will strengthen its presence in other key markets like Kanpur and Varanasi in the coming months with Uttar Pradesh becoming a key region with potential growth possibilities. Mercedes-Benz has a presence in Uttar Pradesh with a luxury facility in the capital city of Lucknow.

The inauguration of Prime Star in Agra, the German luxury automaker has moved closer to the customer by bridging the gap in regions that previously had no direct presence from the brand. The 32,000 sq. ft. facility, operated by Prime Star, features a top-end vehicle lounge, exclusive hospitality, and a dedicated handover bay.

Strategically located in Agra’s automobile hub on NH19, it ensures access and a brand presence. The showroom adheres to Mercedes-Benz’s global guidelines and integrates advanced digital tools for personalized consultations, supported by a highly trained professional workforce to deliver an elevated customer experience. As part of its broader growth plan, the brand will continue to strengthen its presence in high-potential markets, including Kanpur and Varanasi.

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“The new facility represents a perfect blend of modern luxury and advanced digital solutions, designed to deliver an immersive customer journey. This dealership offers a comprehensive ecosystem under one roof, from personalised consultations to exclusive hospitality and oversales services. We are confident that this facility will deepen the desire for Mercedes-Benz’s vehicles in Agra and cater to the evolving requirements of discerning customers in the region, making the Three-Pointed Star the brand of choice for luxury car enthusiasts,” Harshit Bajaj, Investor, Prime Star, stated.

Mercedes-Benz also inaugurated a new workshop in Faridabad recently. T&T Motors Faridabad features an impressive 147 ft facade spanning over 72,000 sq. ft. complete with an integrated stockyard. The facility is one of the largest, featuring over 100 parking spaces. The facility had 15 productive bays and 8 supporting bays, in addition to a Premier Express Prime Service Bay, where service delivery is committed within three hours. Additionally, the site is equipped with a 180KW Fast Charger for customers to relax and sip coffee while their vehicles are charged.