MG Motor India Extends Assured Buy Back Program to Accelerate EV Adoption: Details

The MG Windsor EV Pro offers three variants and features a 52.9 kWh battery that delivers 134.14 bhp and a range of 449 km. It includes Level 2 Advanced Driver Assistance Systems (ADAS) with 12 features for enhanced safety. Compared to other MG models, the Windsor EV Pro is positioned as a more feature-rich option with advanced safety tech, appealing to consumers looking for a blend of performance and safety in electric vehicles.

The Battery-as-a-Service (BaaS) model allows customers to reduce the initial cost of ownership for electric vehicles by separating the cost of the battery from the vehicle price. This strategy has made models like the MG Windsor EV more accessible, with prices starting as low as Rs 9.99 lakh. BaaS also provides flexibility in battery usage, appealing to budget-conscious consumers and enhancing the overall EV adoption rate in India.

MG Motor India reported a remarkable 70.81% growth in sales in December 2024, with the Windsor EV being a significant contributor. It sold 3,785 units of the Windsor EV, making it the best-selling electric vehicle in India for that month. This success indicates strong consumer demand and acceptance of electric vehicles, particularly the Windsor EV, which has rapidly gained popularity since its launch.

MG Motor India has announced a price hike of up to 2% effective January 1, 2026, citing rising input costs as the reason. This increase will affect all models, including their electric vehicles. Consumers may need to act quickly to secure current pricing before the hike, and this could influence purchasing decisions, particularly for those considering the MG Windsor EV and other models in the lineup.

MG Motor India offers a lifetime warranty on the battery for the first owner of the Windsor EV, which significantly enhances consumer confidence. This warranty reduces concerns about long-term battery performance and replacement costs, making electric vehicles more appealing. Such policies are crucial in encouraging potential buyers to consider EVs, as they provide reassurance regarding the vehicle's longevity and reliability.