MG Windsor EV Leads Electric Car Sales in India With 46,735 Units in CY25

The MG Windsor EV's rapid sales success can be attributed to its innovative Battery-as-a-Service (BaaS) model, which lowers the initial purchase price and allows customers to pay for battery usage based on kilometers driven. Additionally, the vehicle's appealing design, competitive pricing, and the growing acceptance of electric vehicles in both metropolitan and emerging markets have played crucial roles in its popularity. MG has also effectively addressed consumer concerns about EVs, making the Windsor an attractive option for new buyers.

The Battery-as-a-Service (BaaS) model offered by MG allows customers to purchase the vehicle without the battery, significantly reducing the upfront cost. Instead, customers pay a per-kilometer fee for battery usage. This model not only makes electric vehicles more accessible but also provides flexibility, as users can benefit from a 60% buyback value after three years of ownership. This innovative approach addresses affordability concerns and encourages more consumers to consider EVs.

The MG Windsor Inspire Edition features a unique dual-tone Pearl White and Starry Black finish, along with distinctive design elements such as 18-inch all-black alloy wheels and rose-gold accents. The interior includes luxurious Sangria Red and Black leather upholstery, with special insignia on the headrests. This limited edition aims to attract customers looking for a more premium aesthetic while maintaining the Windsor's electric capabilities and performance.

The MG Windsor EV has significantly boosted MG Motor's overall sales, contributing to a reported 111% increase in electric vehicle sales in 2025 compared to 2024. The model's success has accounted for a substantial portion of MG's total vehicle sales, with NEVs making up over 70% of their sales during peak months. This shift towards electric vehicles indicates a successful transition for MG Motor as it expands its electric lineup in India.

The launch of the Cyberster EV represents MG Motor's commitment to expanding its electric vehicle portfolio beyond the Windsor EV. The Cyberster, a premium electric roadster, is expected to attract a different segment of customers, enhancing MG's appeal in the electric market. This diversification aligns with the company's strategy to offer innovative mobility solutions while building on the success of the Windsor EV, which has set a strong foundation for MG's electric future in India.