One Third of Customers in India Opting for Digital Key: Hyundai
Hyundai Motor India Limited (HMIL) reports that one-third of its customers have adopted the Digital Key feature since its launch, available in select Alcazar and Creta Electric models. Among users, a significant majority, 68%, utilize iOS devices, while 35% share the key with others. The Digital Key employs NFC technology and can be managed through the Hyundai Bluelink app, enabling functionalities like locking/unlocking the vehicle and starting it via compatible devices. HMIL emphasizes its commitment to innovative solutions enhancing customer experience.
One in Three Hyundai Customers in India Are Now Opting for This Advanced Feature: Can You Guess What it is?
Hyundai Motor India Limited (HMIL) has shared data showing that one in three of its customers are using the Digital Key feature in place of the traditional car key. According to the company, 33% of car owners have enrolled for this option since it was introduced. Currently, the Digital Key feature is offered only in select variants of the Hyundai Alcazar and Creta Electric.
Device Usage Patterns
Among Digital Key users, 68 Percent access the feature through iOS devices, 32% use Android smartphones, 35% of users are also sharing the key with family or friends.
How the Digital Key Works
The Digital Key operates through Near Field Communication (NFC) technology and can be set up via the Hyundai Bluelink app. Once created, the virtual key can be stored on compatible smartphones, smartwatches or on a dedicated NFC card provided as an accessory.
Hyundai Digital Key: Functions
-Locking and unlocking the car by tapping a compatible device on the door handle
-Starting the vehicle by placing the device on the wireless charging pad inside the car
-Sharing access with up to three users or linking up to seven devices
Unsoo Kim, Managing Director - HMIL, said: "At Hyundai Motor India, innovation is driven by purpose, offering meaningful solutions that elevate customer experience. As the first OEM to launch connected car technology in India back in 2019, we remain committed to democratizing premium features for Indian customers. The enthusiastic response to Digital Key reaffirms our belief in creating technology that adds real value to everyday life."
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