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Qualcomm Snapdragon for India Auto Day 2025: 'Tech-Thirsty Generation' Wants Feature-Loaded Cars, Says Mahindra
The Indian automotive market is witnessing a growing demand for feature-rich vehicles, as highlighted during the Qualcomm Snapdragon for India Auto Day 2025. Industry leaders from Mahindra & Mahindra and Maruti Suzuki emphasized the importance of advanced features like automatic climate control, multiple screens, and ADAS. Customers, particularly younger generations, prefer simplified functionalities that require fewer steps to access. They seek immersive experiences, favoring visual cues over audio, and show a preference for heads-up displays to maintain focus on the road.
Saptak Bardhan
Updated Jul 30, 2025, 11:37 PM IST
Qualcomm Snapdragon for India Auto Day 2025: 'Tech-Thirsty Generation' Wants Feature-Loaded Cars, Says Mahindra
Feature-rich cars have become a trend when it comes to the Indian automotive sector. Automatic climate control, two to three screen setup and ADAS are among the features most demanded by customers. At the Qualcomm Snapdragon for India Auto Day 2025, Velusamy R, President – Automotive Technology and Product Development, Mahindra & Mahindra and Tarun Agarwal, Vice President and Head-CSR, Maruti Suzuki spoke on the feature-rich offerings currently present in the automotive market in India.
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“Feature-rich cars often attract kids. Customers want more screens in their cars nowadays Additionally, features like auto park assist and advanced driver-assisted system (ADAS) have become essential. This generation of customers are a tech-thirsty generation,” Velusamy R, said.
In addition to that, Velusamy highlighted that the current generation of customers do not want to navigate through four steps to get to a function or start it, they want simplification in a way that the process takes one step. Not only that but customers also want more screens in order to spend their leisure time watching movies or having an audio-visual experience in the form of music videos.
Furthermore, the customers want driving experiences without all the audio input. As per Velusamy R, the customers want to get visual cues instead of audio cues. In addition to that, animation makes a big difference when it comes to its usability. He further stated that the customers are not looking at the digital instrument cluster, but rather they prefer looking at the heads-up display which keeps their eyes on the road.
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