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Toyota Camry GT-S Concept Unveiled Ahead of Debut at 2025 SEMA Show
Toyota has unveiled the Camry GT-S Concept, set to debut at the 2025 SEMA Show in Las Vegas. This concept is based on the new-generation Camry XSE AWD Hybrid, retaining the standard 2.5L hybrid engine with a total output of about 228 bhp. It features enhanced suspension, advanced braking systems, and striking exterior modifications, including a two-tone paint scheme. Although there are no production plans announced yet, the design aims to explore future performance possibilities while gathering consumer feedback.
Atul Bandhu
Updated Oct 27, 2025, 01:09 PM IST
Toyota Camry GT-S Concept Unveiled Ahead of Debut at 2025 SEMA Show
Photo : TIMES DRIVE
Japanese automaker Toyota has taken the wraps off the Camry GT-S Concept ahead of its public debut at the 2025 SEMA Show. The information shared by the company outlines that the Camry GT-S concept car is based on the new-generation Camry XSE AWD Hybrid. The Camry GT-S concept will be displayed at the 2025 SEMA Show, which is scheduled to take place in early November in Las Vegas, USA.
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According to the company, the Camry GT-S Concept has been developed by Toyota’s CALTY Design Research team in Ann Arbor. It uses the same 2.5L four-cylinder hybrid engine as the standard Camry, paired with electric motors for a total output of about 228. 82 bhp. The setup remains unchanged, except for an aftermarket exhaust system.
The Camry GT-S concept vehicle features adjustable coilover suspension that lowers the height by around 38 mm. The braking duties are carried out by 365 mm front discs with eight-piston calipers and 356 mm rear discs with six-piston calipers. The concept also sports 20-inch alloy wheels wrapped in 245/35 R20 tyres.
In terms of exterior changes, the Camry GT-S gets a front bumper with side vents, side skirts with GT-S logos, a rear diffuser, and a lip spoiler. The concept carries a two-tone orange and black paint finish with black badging and orange brake calipers. On the inside the cabin remains unchanged from the standard model.
The Camry GT-S Concept is part of Toyota’s showcase for the 2025 SEMA Show, which will include multiple projects powered by petrol, hybrid, electric, and fuel-cell systems. Toyota has not announced any production plans for the Camry GT-S Concept.
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Adam Rabinowitz, chief designer at Toyota CALTY Design Research, said, “The Camry GT-S Concept is more than just a SEMA one-off—it’s a study in what a performance and style package could mean for Camry in the future. Our goal was to create something aspirational yet attainable, and to use this platform to gather valuable feedback from consumers.”
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