Royal Enfield Achieves Festive Season Record: Over 110,000 Motorcycles Sold In October

Royal Enfield achieved an all-time high in October 2024, selling over 110,000 motorcycles, marking a significant milestone. With a 31% year-over-year growth and expanding international presence, the brand also unveiled its latest model, the Bear 650, and new market expansions.

Royal Enfield Achieves Festive Season Record: Over 110,000 Motorcycles Sold In October

Royal Enfield reported its highest-ever monthly sales in October 2024, they sold 1,10,574 units with a Year On Year 31% increase 84,435 units sold in October 2023. In terms of domestic sales Royal enfield sold 1,01,886 units with a year on year increase of 26% compared to 80,958 units sold October 2023. The Exports surged by 150%, with 8,688 units sold internationally when compared to 3,477 sold internationally in October 2023.
Royal Enfield recently also unveiled the Bear 650 globally, India launch is likely to be in the fist week of November, 2024. This scrambler-inspired model adds several distinct features to the brand’s lineup, from a new exhaust and Showa suspension to a first-ever LED lighting setup for Royal Enfield's 650cc platform.
Recently Royal Enfield also forayed into the Bangladeshi market, launched a Manufacturing Unit (Category 2) and a flagship dealership situated in Cumilla district, Bangladesh in partnership with IFAD Motors. The facility has an annual production capacity of 30,000 units and will focus on local production and assembly of four key models—Hunter 350, Meteor 350, Classic 350 and Bullet 350.
B Govindarajan, CEO, Royal Enfield said, “The month of October has been truly remarkable for Royal Enfield, we have broken records with a whopping 1,00,000+ sales in a single month! This is our biggest and milestone festive season sale and surpasses all our previous sales performance records. Last month we announced our debut in Bangladesh market and the response from the riding community has been incredible. All our new and existing motorcycles have continued to perform well and we are confident that with our upcoming launches we will be able to sustain this growth momentum. As we soon unfold our next chapter of sustainable mobility, we are excited to shape the future of motorcycling while remaining committed to delivering the essence of pure riding experiences.”
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