Royal Enfield Inaugurates New CKD Assembly Plant In Thailand: Details
Royal Enfield has inaugurated a new assembly plant in Thailand, located at Samut Prakan province in Bangkok. The assembly plant will be used to assemble completely knocked down (CKD) kits and be sold in the Thai market. The new facility is the Royal Enfield’s sixth CKD assembly unit after Argentina, Colombia, Brazil, Bangladesh and Nepal.
Royal Enfield Super Meteor 650 image used for representative purpose.
Royal Enfield has inaugurated a new assembly plant in Thailand, located at Samut Prakan province in Bangkok. The assembly plant will be used to assemble completely knocked down (CKD) kits and be sold in the Thai market. This is the brand's first fully owned and operated CKD assembly plant in Thailand.
The 57,000 sq. ft. assembly plant has an installed capacity of more than 30,000 units per year. The new assembly plant will begin with the Thai market and will further cater to the Asia Pacific region in a phased manner. The new facility is the Royal Enfield’s sixth CKD assembly unit after Argentina, Colombia, Brazil, Bangladesh and Nepal.
Speaking at the inauguration of the new facility, Royal Enfield CEO, B Govindarajan, said, "Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. We have seen great reception from the international audience who are looking for motorcycles that are accessible and are a unique extension of their personality. We have an evocative range of motorcycles across various platforms catering to our global audiences."
"Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision. We thereby are bringing more and more motorcycle enthusiasts to experience the DNA of Royal Enfield - Pure Motorcycling," he added.
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