TVS Apache Celebrates Its Two Decade Long Legacy Garnering Global Community Of 6 Million

TVS Motor recently announced that it has achieved two milestones for its motorcycle brand, TVS Apache. The automaker celebrated the brand’s 20th anniversary along with garnering more than six million customers worldwide.

Expressing his gratitude on these milestones, Sudarshan Venu, Managing Director, TVS Motor Company said, "We are grateful to 6 million+ riders of TVS Apache for their trust and enthusiasm over last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of fastest-growing sports motorcycle brands globally. This milestone belongs to every member of TVSM family - our engineers, designers, factory teams, dealers, suppliers, and partners - who push limits of innovation every day. TVS Apache’s success emanates from racing technology, precision engineering, and performance. It is testament to our commitment to empowering generation of young riders who live and breathe thrill of motorcycling.”

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Over years, the popularity of TVS Apache grew across markets like Asia (Bangladesh, Nepal), LATAM (Colombia, Guatemala, Mexico, Honduras), Africa (Guinea region) and Europe (Italy). TVS Apache was launched in 2005, introducing Apache 150 as its first model. Additionally, the TVS Apache was the first Indian two-wheeler brand to offer factory customisation as well as build-to-order (BTO) option.

TVS Apache operates on two platforms: Apache RR (race-focused) and Apache RTR (street-performance) with both series drawing from TVS Racing’s motorsport legacy, delivering technology and performance.

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Commenting on milestone, Vimal Sumbly, Head – Premium Business, TVS Motor Company said, “TVS Apache has been at forefront of motorcycling, embodying our vision of building brand rooted in racing excellence and innovation. Over past 20 years, Apache has redefined performance motorcycling and has created ecosystem through Apache Owners Group, uniting riders globally. Crossing 60 lakh customer milestone is testament to brand’s pursuit of excellence, pioneering innovations, and delivering experiences. As we move forward, we remain committed to pushing boundaries of performance, technology, and community engagement to shape future of motorcycling.”