Porsche Sells 3,10,718 Units In 2024 Globally, Witnessed 3 Percent Decline

Porsche recently announced that the German automaker renewed its product range, with a generation change for four out of the six model lines, namely the Panamera, Taycan, 911 and Macan. Porsche’s share of electrified sports cars increased from 22% to 27% with almost half of them being purely electric vehicles.

The German sports car manufacturer delivered 3,10,718 cars, witnessing a 3% decline compared to the previous year. Porsche launched its second all-electric model in 2024, the new Macan.

"More than 18,000 examples of the all-electric option have already been delivered to customers in the past months. We have invested a lot in our brand, and we are pleased to see that the breakdown of our sales across the individual regions of the world remains very balanced," Detlev von Platen, member of the executive board for Sales and marketing, Porsche AG, stated.

Porsche delivered 35,858 cars in Germany while in rest of Europe, the German automaker delivered 75,899 cars last year, 8% more than in the previous year. With 86,541 deliveries, North America was the largest sales region, recording an increase of 1% compared to the previous year. Meanwhile, 56,887 cars were handed over to customers in China witnessing a decline of 28% with the company citing the continuing challenging economic situation in this region as the reason of the decline.

The company aims to balance demand and sales. Moreover, the overseas and emerging markets developed positively witnessing a growth of 6% with a total of 55,533 cars were handed over to customers in this region.

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Furthermore, the all-electric Macan made its global debut in Singapore with the it being introduced to the markets since the end of September. By the end of 2024, 18,278 units of all-electric models have been delivered. Porsche continues to offer the previous Macan as a combustion engine-powered option in parallel outside of the EU region, of which 64,517 units were delivered.

In total, Porsche delivered 82,795 Macan in 2024. which has declined by 5% compared to the previous year, owing to the discontinuation of the combustion engine-powered of Macan in Europe and the introduction of the all-electric model worldwide.