Skoda Appoints Ranveer Singh As Its Brand Ambassador
Skoda India has appointed Bollywood actor Ranveer Singh as its first-ever brand ambassador, coinciding with the company's 25th anniversary in India. The collaboration will be launched with an advertorial featuring Singh and Skoda's new sub-4M SUV, Kylaq, at the end of March 2025. Skoda aims to become a mass-market player with the Kylaq as its volume driver.
Skoda Appoints Ranveer Singh As Its Brand Ambassador
The Indian division of Czech automaker Skoda has today announced the appointment of Bollywood actor Ranveer Singh as its brand ambassador. Sharing this update the company shared that the actor is the first ever brand ambassador of the company in the country. This announcement of the company also coincides with Skoda's 25th anniversary in India. This development comes in following the launch of the new first ever sub-4M SUV, Kylaq.
The information shared by the company also highlights that the first advertorial featuring the actor Ranveer Singh and with the Kylaq will be rolled out in the country towards the end of March 2025. Along with this Skoda customers and fans will also get an opportunity to meet the actor in person later this year.
Commenting on the occasion, Ranveer Singh said, “I am thrilled to be Skoda Auto India's first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Skoda Auto in India. Skoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India's growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry”.
Skoda Kylaq
Skoda is looking to turn around things in the Indian market with the vision of turning into a mass market player from a niche manufacturer. The newly introduced sub-4M subcompact Kylaq SUV is expected to be a volume driver for the company.
The Skoda Kylaq has a starting ex-showroom price tag of Rs 7.89 lakh and is currently the most affordable German car on offer in the Indian market. It comes with a 1.0L 3-cyl turbocharged petrol engine producing 113.42 bhp and 178 Nm of torque. This engine is mated to a 6-speed MT and a 6-speed AT options.
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