Ashish Tandon Joins Euler Motors As Global Head Of Customer Excellence

Tandon will oversee customer experience initiatives and EV technology integration at Euler Motors. His role includes ensuring a seamless purchasing and ownership process across multiple channels. He will also work on expanding the Euler EV ecosystem.

Saurav Kumar, Founder and CEO of Euler Motors, said, “Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre purchase phase as well as in after-sales service. We welcome Ashish to our leadership team and are excited for the future, we will chart together for Euler Motors and for the industry. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors’ foundational vision of accelerating India’s EV changeover seamlessly and in shaping the future of mobility in India."

With a background in engineering and an advanced certification in EV technology from IIT Delhi, Tandon has been involved in business strategy and partnerships with customers, financiers, suppliers, and government agencies.

Euler Motors manufactures electric commercial vehicles, including the Storm EV, a 4W light commercial vehicle (LCV) with Advanced Driver Assistance Systems (ADAS), and the HiLoad EV, a 3W vehicle with a 688 kg payload and a 170 km ARAI-approved range. The company has emphasized after-sales service and customer experience, which are key to increasing EV adoption in India.

Ashish Tandon, Global Head - Customer Excellence, Euler Motors, said, "I am honoured to join Euler Motors. The company’s performance has been inspiring. The EV narrative so far in India has been focussed on Product and adoption, and I am delighted that Euler Motors has chosen to invest its energy on the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young talented team at Euler Motors have been energizing and I greatly look forward to contributing to the mobility transformation they envision, and India deserves."