Ather Rizta Records 1 Lakh Sales Within First Year

The scooter has contributed to a significant increase in Ather’s market share, particularly across Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Odisha and Chhattisgarh. According to company data, Rizta has made up around 60% of Ather’s total retail volume since its launch.

The Rizta helped Ather expand its product line into the family segment. After deliveries ramped up in the second quarter of FY25, the model played a role in driving growth in multiple regional markets. As per Vahan data, Ather became the top electric two-wheeler brand in South India in Q4FY25, with contributions from both the Rizta and 450 series.

Ravneet Phokela, Chief Business Officer, Ather Energy said, “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers. It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited.”

The Rizta includes features such as 56 litres of under-seat storage, a wide seat, and a large floorboard. Safety systems include SkidControl, which helps manage motor torque on low-traction surfaces, along with a Tow & Theft Alert system and Emergency Stop Signal. The scooter also supports software-based features such as Live Location Sharing and Google Maps integration on the dashboard, enabled through the AtherStack 6 platform.