Kinetic Engineering Authorises Kinetic Watts and Volts For EV Business; Grants Brand License

Kinetic Engineering Limited (KEL) on Tuesday announced that it has officially granted a brand license to its subsidiary company, Kinetic Watts and Volts Ltd. (KWV). Kinetic Watts and Volts Ltd., incorporated on September 27, 2022, was established with the mandate to explore alternative opportunities in the electric vehicle space.

KWV is on the verge of crystallising its EV product portfolio and will unveil its rollout strategy, partnerships, and go-to-market plans, startng its journey towards commercial operations. KEL, along other the promoters, has currently invested Rs 42.83 crore in KWV. KEL will be releasing an additional Rs 29 crore shortly, bringing the total investment by KEL and other promoters to Rs 71.83 crore. The investment will result in KEL holding an 80% ownership stake in KWV.

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Notably, Kinetic Engineering Limited is a supplier of EV components including gearboxes, axles, and chassis. Additionally, the Kinetic Group has recently ventured into battery manufacturing under a separate group company operating under the brand ‘Range X’, further expanding its footprint across the electric mobility ecosystem.

Under this agreement, KWV will have the non-exclusive right to use the Kinetic brand name and trademarks for its EV business, for an initial period of three years. At the end of the initial three-year licensing period, KEL and KWV will review and renew the licensing terms to align with the group’s long-term vision, market dynamics, and any potential expansion into new categories or international markets.

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Ajinkya Firodia, Vice Chairman & Managing Director, Kinetic Engineering Ltd. said, “The Kinetic brand has been a symbol of innovation, trust, and progress for over five decades. As we step into the electric era, we are excited to see Kinetic Watts and Volts carry this proud legacy forward. This license is not just a business arrangement – it’s the handover of a rich heritage into capable hands, committed to shaping the future of mobility. We believe that by combining our iconic brand with cutting-edge electric technology, Kinetic Watts and Volts will create products that resonate deeply with Indian consumers and set new benchmarks in the EV space.”