41 Percent of Indians Plan Vehicle Purchase This Festive Season as GST 2.0 Boosts Affordability - Grant Thornton Bharat Survey

Grant Thornton Bharat’s survey reveals that 41% of consumers intend to purchase vehicles within the next few months, buoyed by improved confidence from recent tax reforms. A significant shift towards hybrid vehicles is noted, with 38% preferring them over petrol and electric options. Safety features are prioritized by 34% of respondents, who are also willing to pay more for higher variants. The report highlights the influence of online channels in the purchasing process and outlines the positive impact of GST reforms on vehicle affordability and demand.

41 Percent of Indians Plan Vehicle Purchase This Festive Season as GST 2.0 Boosts Affordability: Grant Thornton Bharat Survey

Grant Thornton Bharat’s latest consumer survey, ‘Festive Drive: What Consumers Want in Their Next Ride’, finds that 41% of respondents plan to buy a vehicle in the next three to four months. The study, which covered over 2,800 consumers across cities and age groups, points to higher confidence among buyers driven by recent tax reforms and changing mobility choices.

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How will the proposed GST changes affect the pricing of luxury vehicles in India?

Luxury vehicles, including larger cars and SUVs, will likely remain under a higher GST slab of 40%. This means that while small cars and two-wheelers will see significant price reductions, luxury models may not benefit similarly. The expectation is that the tax burden on premium cars will still be substantial, thus not significantly boosting their affordability during the festive season.

What specific benefits do electric vehicles (EVs) receive under the new GST structure?

Electric vehicles will continue to enjoy a reduced GST rate of 5%, which is significantly lower than the rates for conventional vehicles. This preferential treatment is intended to encourage the adoption of EVs, making them more financially accessible and attractive to consumers as the market shifts towards greener alternatives.

What are the anticipated effects of the GST rate cut on the overall automotive market in India?

The GST rate cut is expected to stimulate demand in the automotive sector, particularly among budget-conscious consumers in Tier 2 and Tier 3 cities. With reduced prices on small cars and two-wheelers, more first-time buyers may enter the market, potentially leading to a significant boost in sales during the festive season.

What role do stable economic conditions play in the vehicle purchase intent among Indian consumers?

Stable economic conditions, including steady incomes and low inflation, contribute to increased consumer confidence, which is vital for big-ticket purchases like vehicles. The combination of improved financial wellbeing and favorable tax reforms has made consumers more willing to invest in new vehicles, leading to higher purchase intent.

What are the key segments of the two-wheeler market that will benefit from the GST rate cut?

The two-wheeler market will see significant benefits for commuter and mid-segment motorcycles, particularly those with engine capacities below 350cc, which will now be taxed at 18%. This change is expected to enhance affordability for a larger segment of consumers, promoting higher sales in the entry-level motorcycle category.

According to the report, 72% of respondents had postponed vehicle purchases earlier this year, waiting for GST rationalisation. The introduction of GST 2.0 has revived sentiment by improving affordability and simplifying taxation.

Shift Toward Hybrid and SUV Models

The survey shows a change in consumer preference, with 38% of respondents showing interest in hybrid vehicles - higher than petrol (30%) and electric (21%) options. SUVs remain the main choice, preferred by 64% of participants.

Safety and Premium Features Take Priority

More buyers are now focusing on safety when choosing a vehicle. About 34% of respondents said safety matters more to them than price or mileage. Nearly one-third of consumers are ready to spend extra for higher variants and around 65% said they would accept a 10 to 15% price increase for better features and added comfort.

Online Discovery Influences Buying Decisions

The survey shows that 52% of respondents use a mix of online and offline channels before buying. Social media and car apps are used during the discovery stage by 35% and 23% of respondents, respectively.

GST 2.0 Impact on Affordability

The report notes that the reduction of GST on small cars from 28% to 18% can reduce acquisition costs by up to Rs 1 lakh. This is expected to increase demand, especially in Tier 2 and Tier 3 markets.
During Navratri 2025, passenger vehicle retail sales grew by 34%, supported by affordability improvements, new model launches and upgrade demand. Stable interest rates and steady incomes are also supporting this trend.
Saket Mehra, Partner and Automotive Industry Leader, Grant Thornton Bharat commented on the trends saying, “This festive season is not just a sales window, it signals deeper shifts in consumer behaviour. The growing preference for hybrids, rising safety consciousness, and willingness to pay for premium features reflect a more informed and aspirational buyer. With GST reforms unlocking affordability and digital channels reshaping discovery, OEMs have a unique opportunity to reimagine their value proposition for India’s next phase of mobility.”
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