Bajaj Witnesses One Percent Decline in Domestic Sales of November 2025 While Exports Climb by Eight Percent

The GST reforms reduced the tax burden on motorcycles with engines over 350cc, which significantly influenced consumer purchasing behavior. In October 2025, this led to a decline in Bajaj's domestic sales by 5%, despite overall sales growth. The changes likely encouraged consumers to consider purchasing higher-capacity bikes, impacting the sales mix within Bajaj's offerings.

Bajaj's exports have consistently outperformed domestic sales in recent months. For instance, in July 2025, domestic sales fell by 18%, while exports rose by 22%. This trend indicates a growing demand for Bajaj products in international markets, particularly in regions like Africa and Latin America, helping to offset domestic market weaknesses.

Models such as the Bajaj Pulsar and Chetak have been pivotal in driving sales growth. For instance, the Pulsar has achieved over two crore sales globally, becoming a market leader in numerous countries. The Chetak, as an electric scooter, also contributes to Bajaj's expanding portfolio, catering to the growing demand for eco-friendly vehicles.

During the festive season in October 2024, Bajaj faced challenges in the domestic market with an 8% decline in two-wheeler sales. This was attributed to changes in consumer sentiment post-GST reforms and the competitive environment, where discounts offered by competitors further pressured Bajaj's market share.

Bajaj Auto reported a 7% year-on-year growth in overall sales for FY25, reaching 39.82 lakh units. This growth was driven by a 3% increase in domestic sales and a notable 13% rise in exports. The performance reflects a recovery in demand despite challenges in the domestic market, showcasing the effectiveness of Bajaj's international strategy.