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Car Safety is Priority for Indians, Says Mahindra and Maruti at Qualcomm Snapdragon for India Auto Day 2025
At the Qualcomm Snapdragon for India Auto Day 2025, industry leaders emphasized the importance of safety in the automotive sector. Tarun Agarwal from Maruti Suzuki and Velusamy R from Mahindra highlighted that safety features, particularly advanced driver assistance systems (ADAS) and airbags, have transitioned from optional to essential for Indian consumers. Surveys indicate that a significant majority of customers actively utilize ADAS. They also noted the demand for clearer visual alerts over audio cues. Educating consumers on existing safety technologies is crucial for maximizing their effectiveness.
Times Drive Desk
Updated Jul 30, 2025, 07:43 PM IST
Car Safety is Priority for Indians, Says Mahindra and Maruti at Qualcomm Snapdragon for India Auto Day 2025
Safety is paramount when it comes to a car for customers and manufacturers alike. At the Qualcomm Snapdragon for India Auto Day 2025, Tarun Agarwal, Vice President and Head-CSR, Maruti Suzuki and Velusamy R, President – Automotive Technology and Product Development, Mahindra & Mahindra spoke on the prioritization of safety in the automotive sector for customers.
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Safety features have become a necessity more than a possible add-on for Indian customers. Safety features including advanced driver assisted system (ADAS) and airbags have grown to prominence.
“We have been in the Indian automotive market for approximately four decades. Maruti Suzuki was here when the ecosystem was nascent and knowing the customers for such a long time, we’ve learnt crucial lessons over the years. The vehicle in India is used as a family car, which is different from other markets. Safety features like tracking and geofencing have been integrated, making it a peace of mind feature,” Agarwal stated.
Additionally, ADAS has emerged as one of the crucial points when it comes to making a car purchase for customers. Velusamy R stated that customers have started questioning the absence of ADAS on certain models. “We started a survey and found that 91% of customers have kept ADAS active,” Velusamy added.
Furthermore, the customers have asked for visual cues in place of audio cues, indicating the proximity of vehicles with three different colours.
The intention of the automakers is to holistically save lives; however, the addition of technology should be coupled with educating customers to use the features that are already present in the vehicle, Agarwal concluded.
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