Christine Wolburg Named Volkswagen’s Chief Brand Officer

She will report directly to Thomas Schäfer, member of the Board of Management of Volkswagen AG, Brand Group Core and CEO Volkswagen Brand. In addition, she will take over the marketing management of the Volkswagen brand from Susanne Franz, who will take on a different role within the group.

Christine Wolburg comes with many years of experience both in the automotive industry and in developing and implementing forward-looking brand experience strategies. She will be responsible to map out the development path for a holistic brand experience strategy for the Volkswagen brand and act as a central interface to the key areas such as Design, Vehicle Strategy, Digital Business and Communications. She will also manage the introduction and rollout of comprehensive brand governance across all regions, with the aim of creating a consistent brand experience worldwide.

Thomas Schäfer, CEO Volkswagen Passenger Cars, said, “We are pursuing a clear goal for the Volkswagen brand – becoming the world’s leading volume manufacturer in terms of technology by 2030. Now, in the middle of our catch-up phase, we are gaining a recognized expert with solid expertise in brand experience strategies and customer experience. Christine Wolburg and her team will develop a consistent, fitting brand experience across all touchpoints, from in-vehicle operation to dealership sales to the advertising campaign. I would like to thank Susanne Franz for her hard work and wish her every success in her new role.”

Christine Wolburg has experience in sales and marketing within the automotive sector. She started her career at Mercedes-Benz in 2004, where she worked in product management for Smart and later managed product communication for Mercedes-Benz Passenger Cars and Smart in Germany. In 2021, she joined Berliner Verkehrsbetriebe (BVG) as Head of Sales & Marketing.